A Netflix has stood out as one of the main streaming platforms in the world and its innovative initiatives never cease to surprise.
Recently, production was completed on the children’s series “Luz”, an engaging story that promises to win over younger audiences. Furthermore, the company intends to launch an option called “live” to compete with open TV. Check out!
Series ‘Luz’, from Netflix, is a new bet for children and young people
Image: Disclosure/Netflix
“Luz” is a production live-action developed by the production company Floresta on request from Netflix. The plot revolves around a brave girl named Luz, played by Marianna Santos, who embarks on an exciting journey in search of her true origins.
The cast also features talents such as Daniel Rocha, Gabriela Moreyra, Dandara Albuquerque, Claudia Di Moura, Mauricio Destri, Mel Lisboa, Celso Frateschi, Marcos Pasquim and Miá Mello.
As production of “Luz” comes to an end, the Netflix reveals that its initiatives will be even bolder and more diverse, expanding beyond traditional dramaturgy.
As a result, the streaming platform will invest considerably in the “live” format, bringing original programs and even different broadcasts of shows and sporting events.
Netflix’s new investment strategy targets open TV
This strategy represents an effort by Netflix to break out of the usual and seek new forms of entertainment, inspired by successful practices that already occur in some countries.
SBT’s children’s soap operas, for example, no longer appear in the ranking one of the most searched for on Netflix recently. This change may be a reflection of the platform’s new bets, which now aim to captivate young audiences with original productions such as “Luz”.
With this movement, competition with open TV tends to intensify. The initiative to invest in “live” brings promising potential to Netflix, enabling the creation of interactive and real-time experiences for the public.
Furthermore, the platform can further diversify its programming, offering content that goes beyond traditional series and films.
This boldness represents a new phase for Netflix, which is willing to expand its offering of entertainment and attract different audiences. With the “Luz” series and the investment in “live”, the platform promises an exciting and innovative experience for its subscribers.
