A Xiaomi is preparing the launch of a cell phone in collaboration with Disney. To celebrate the company’s 100th anniversary, the Chinese giant will soon start selling a themed device inspired by one of the Disney characters.
It is worth remembering that, in June this year, the company had already launched a line of products in partnership with Disney to celebrate the company’s 100 years.
On that occasion, the character considered a symbol of the entertainment company, Mickey Mouse, was printed on several of the brand’s products. However, this time, the mouse will not be the protagonist of the collection.
The chosen character is Lotso the bear, known from the ‘Toy Story’ film franchise. It will be the highlight on the back of the device, which will be accompanied by several other themed items and will be in pink.
The packaging will include stickers, a themed cover and a custom SIM card removal tool.
But it doesn’t stop there: Lotso will be featured on a variety of products, including power banks, covers, tripods, stickers and device stands.
Additionally, the line will include travel bags and backpacks, as well as mice and keyboards.
All products are predominantly pink and highlight the teddy bear in some way. For example, one of the cell phone covers features the head of the character in 3D coming out of the back.
The backpack has two shades of pink, light and dark, with the teddy bear printed on it. Some of the more unusual products include a magnetic tripod that also follows a similar color scheme.
See the video promoting the new collection below:
All the products will be available for purchase in China, with the first sale scheduled for the evening of December 22, 2023.
Check out some images of the products below:
Combining Xiaomi’s technological innovation with Disney’s imagination, the new products will reach the Chinese market later this year – Image: Xiaomi/Disney/reproduction
The new products promise to bring a magical Disney touch to the technology market – Image: Montagem Multiverso Notícias/Xiaomi/Disney/reproduction
Device details
As with the Mickey model, Xiaomi will again use the Civi 3 device for this new collection.
The cell phone in question comes equipped with a 6.55-inch OLED screen, FHD+ resolution, 120 Hz, Dolby Vision support and a pill-shaped notch.
Furthermore, the cell phone has the Dimensity 8200 Ultra platform and will be released in just one variant, with 12 GB of LPDDR5 RAM and 512 GB of UFS 3.1 storage. The battery has a capacity of 4,500 mAh and supports 67 W fast charging.
As for photography, the smartphone has a 50 MP main sensor with OIS, an 8 MP ultra-wide lens and a 2 MP macro lens. In addition, it has two 32 MP front cameras and stereo speakers.
It is important to highlight that the Xiaomi Civi 3 is not yet available for purchase in Brazilian stores.
