In recent years, the Whatsappthe META messenger, has achieved unprecedented popularity, becoming a near-ubiquitous presence in the digital lives of people around the world.
With its simple interface, WhatsApp quickly establishes itself as an essential tool for personal and professional communication.
The ease of use and wide range of features offered by the app have made it a versatile platform, allowing people to connect, share information, make voice and video calls, and even conduct business directly through the app. application.
All of these factors contribute considerably to people wanting to be connected to the app all the time, in order to know everything that is happening. Therefore, telephone operators found a strategy to attract users’ attention.
And so countless operator plans emerged, in which WhatsApp and other applications are offered free access without consuming user data. However, there is a belief that these plans are approaching completion.
The reason for this is that, according to IDEC (Brazilian Institute for Consumer Protection), these strategies restrict, to a certain extent, users’ options to freely choose between different applications, which will be made available free of charge. This situation ends up not stimulating competition.
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What do experts say about it?
According to the information provided by experts, the zero rating, as these plans are called, may indeed have their days numbered. The operators themselves have already expressed their desire to put an end to them and follow the same path taken in Europe.
One of these operators was Clear, which was expressed through its president, João Félix. According to him, there is no doubt that the zero rating It was a big mistake made by the operators.
TIM also did not fail to speak out, in the person of Alberto Griselli, who stated that there is a great tendency for there to be a great reduction in these plans in the coming months.
Vivo shared that there is a debate within the company about removing the zero rating also, despite only including Meta’s messenger, unlike other operators, which involve other applications such as YouTube and even Waze.
However, it is worth highlighting that there is no evidence that companies will act. The matter regarding the zero rating and its end are only being debated and analyzed internally by companies.