Instagram introduces ‘giant post’: new era emerges for the feed

Instagram, one of the social media most popular in the world, is constantly innovating to provide an even more immersive experience for its users.

The launch of the new giant post format is yet another example of this search for improvement.

With this update, users now have the ability to enlarge images and convey more information to their followers.

This is especially useful for businesses and content creators who want to highlight important details in their posts, tell stories more visually, or simply share high-quality content on a larger scale.

The new format is initially only available through ‘Meta’s Business Suite’, the platform’s parent company.

This suggests an initial focus on meeting the needs of brands and companies using the platform for commercial purposes.

It is also possible that this function will gradually be made available to all users, as Instagram usually tests new features in small samples before implementing them on a large scale.

Instagram and the new ‘giant feed’

To the users old, such an update may seem shocking, of course, due to its size. When we talk about a giant post, we are not exaggerating. Check out the news for yourself:

Yes, the post is really huge! Check out another brand that joined the new initiative:

For those who want to take advantage of the new giant post format on Instagramit is important to follow a set of specific steps to publish successfully.

Here’s a step-by-step guide on how to create a giant post:

  1. Make sure the posted image has a maximum height of 1920 pixels and a width of 549 pixels;

  2. Save the image in JPEG or PNG format;

  3. Access Instagram’s ‘Business Suite’. This step must be performed on a computer;

  4. When accessing ‘Business Suite’, create a new post and upload the previously generated image;

  5. After uploading the image, open it and repeatedly click on the ‘publish’ option, even if it is still unavailable;

  6. Repeat this process until the image is successfully posted.

By following these steps, users will be able to create and publish giant posts on Instagram efficiently and without complications.

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