Digital threat? Suspicions undermine the credibility of a rising platform 1

Digital threat? Suspicions undermine the credibility of a rising platform

The platform that has caused great excitement in the digital scene is Kwaiknown for hosting a multitude of short videos, resembling TikTok.

The buzz around the app gained strength due to suspicions that it had used irregular means to solidify Brazil as its main market, attracting more than 48 million users.

The controversy surrounding Kwai caught the attention of the Public Prosecutor’s Office (MP), which began an investigation to clarify the suspicions raised.

The main line of investigation aims to discover evidence related to possible profile cloning, with the aim of artificially inflating the number of users on the Kwai social network.

Surprisingly, the investigation revealed that even government profiles, such as that of the São Paulo Court of Justice (TJ-SP), were targets of this dubious practice.

Other reasons why Kwai is investigated

Digital threat? Suspicions undermine the credibility of a rising platform 4

Kwai is the target of investigation by the Public Ministry – Image: Kwai/Reproduction

In addition to issues related to profile manipulation, the platform is under scrutiny for its alleged contribution to the spread of fake news.

The investigation points out that the video app would be a significant vehicle in spreading misinformation about Covid-19 vaccines and the 2022 elections.

The Regional Prosecutor’s Office for Citizens’ Rights examines seven platforms for disinformation, including YouTube, TikTokInstagram, Facebook/Meta, Twitter/X, WhatsApp and Telegram.

Interestingly, Kwai was not initially on the list, but was mentioned in an inquiry that alleges that the platform was commissioning false content on other social networks.

Main vehicle of disinformation

Kwai is believed to play a central role in the spread of fake news, fake newsinfluencing other social networks.

Given these serious suspicions, it is expected that both the seven social platforms and Kwai will be called upon to provide testimony to the MP soon.

The unfolding of this investigation could have significant implications not only for Kwai, but for the social media landscape as a whole, highlighting the importance of a responsible and ethical approach in the digital environment.

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