With the recent economic crises and the impacts that the Covid-19 pandemic has had on the entire world, it is common for many companies to become news for declaring bankruptcy.
Meanwhile, other companies have stopped producing well-known products because they are unable to compete with their competitors. This was the case with BlackBerry mobile devices, which have stopped receiving updates since last year.
Discontinuation
The end of the BlackBerry branded mobile devices era was announced by the Canadian company in 2021. But the discontinuation of updates and support officially happened last year. Thus, in the company’s statement, customers were informed about the new focus:
“We are focused on providing intelligent security software and services to businesses and governments around the world.“
Following the news, BlackBerry informed users how they should proceed to change their device and, consequently, their operating system.
This is because, over time and with a lack of updates, devices begin to lose basic functions, such as sending messages and download of applications. Therefore, migration becomes necessary.
Cell phone company downfall
After the emergence of new systems and devices, BlackBerry did not keep up with market changes, thus finding it difficult to compete with the competition.
To give you an idea, in 2010, the company’s cell phones represented 16% of devices sold, according to technology consultancy Gartner. Meanwhile, its competitor Android accounted for 22.7% of sales, and Apple, 15.7%.
Six years later, in 2016, the company saw a huge drop, with a representation of just 0.0481%, while the competitors we mentioned had 81.7% and 17.9%, respectively.
Today, the BlackBerry company works offering cybersecurity services, crisis management related to operating systems and the Internet of Things (IoT).
“BlackBerry helps organizations defend against cyber threats. Founded in 1984 as Research In Motion (RIM), BlackBerry is now a leader in cybersecurity, helping businesses, government agencies and security-critical institutions of all sizes secure the Internet of Things (IoT).“
