In recent times, the use of artificial intelligence (AI) has become increasingly common. Its uses are as diverse as possible, but always with the intention of helping and improving much of what we see in relation to technology.
With this in mind, some artists were invited by Coca-Cola to create incredible art. However, with a very interesting detail: they could use some Artificial Intelligence to help in the process.
Exclusively for Coca-Cola, Open Ai and Bain & Company created the Create Real Magic. It is a platform that brings together the best that ChatGPT can offer together with DALL-E: while one creates texts based on searches, the other produces images based on texts.
Check the result
This is one of the photos released for the project, very eye-catching and that highlights Coca-Cola. It is certainly a unique and very beautiful work.
Some selected countries, such as the United States, Australia and some places in Europe, were able to visit the website created especially for this project and create their own art. The website was available until March 31st, giving everyone the chance to create their art in a more unusual and fun way.
And that wasn’t all, as through a Create Real Magic contest, artists submitted their works to be displayed on Coca-Cola’s digital billboards in Times Square, NYC, and Piccadilly Circus, London. A really cool way to bring together humans and Artificial Intelligence.
This was the first engagement involving The Coca-Cola Company with new services launched by Bain & Company and OpenAI. The Coca-Cola Company CEO James Quincey spoke about his excitement about advancing the use of AI and maintaining cutting-edge marketing with the tools. Check it out:
“We are excited to unlock the next generation of creativity offered by this rapidly emerging technology. We see opportunities to enhance our marketing through cutting-edge AI, as well as explore ways to improve our operations and commercial capabilities.” – James Quincey
