The 2024 Consumer Electronics Show (CES), which takes place between January 9th and 12th, is full of exciting revelations, and the South Korean giants Samsung and LG do not disappoint technology enthusiasts.
Both companies take the opportunity to introduce significant innovations, especially in relation to televisions.
LG and Samsung: main news
LG, known for its excellence in OLED technology, surprised the public by unveiling the LG Signature OLED T, the brand’s first transparent television.
The product stands out not only for its 4K resolution, but also for its impressive transparency. The Signature T OLED is made up of two main parts: the transparent screen and a contrast filter.
When lifted, this filter turns the TV into a normal device. This innovative advancement redefines the aesthetic possibilities of televisions, thus offering a unique experience to consumers.
Integration of artificial intelligence
In addition to advances in TVs, LG has focused efforts on artificial intelligence (AI) and smart homes.
The update to LG ThinQ, a platform dedicated to products for connected properties, promises a more complex integration between electronic devices and the application.
Thus, the new processor for LG TVs, also announced at the event, the Alpha 11 AI, was designed for improved integration with ThinQ.
No less impressive, the Smart Home AI Agent robot, previously presented in December, promises to be the mascot of CES 2024. It acts as a home assistant capable of participating in complex conversations and expressing emotions.
LG’s robot of the future – Image TechTudo/Reproduction
Samsung
Meanwhile, Samsung focuses on significant improvements to the processors of its new TVs, with emphasis on the Neo QLED 8K line.
The NQ8 AI Gen3 processor, with a faster neural processing unit and eight times more networks neural than the previous generation, it provides better upscaling for non-originally 8K content.
New generation of Samsung TVs promises major improvements – Image: TechTudo/ Reproduction
The new S90D and S95D OLED TVs offer up to 20% brighter screens compared to previous versions, as well as AI-enhanced color accuracy.
CES 2024 is also the stage for the debut of Samsung’s microLED technology on transparent screens. In this regard, participants’ jaws dropped when they saw the great news about transparent TVs.
Additionally, the brand announced a strategic partnership with Hyundai in order to incorporate Smart Things AI functionalities into cars. Smart Things, in turn, will receive improvements in AI to adapt to users’ routines.
Samsung innovations in partnership with Hyundai – Image: TechTudo/Reproduction
Given these exciting revelations, we can anticipate a year full of new and innovative products from these renowned brands.
The intersection between artificial intelligence, other technologies and design revolutionizes the consumer electronics landscape, promising a fascinating future for innovation enthusiasts.
