Last year, Roger Federer was named brand ambassador. Switzerland Travel, a country he has proudly represented as a tennis champion for over two decades. The Swiss previously appeared in a commercial for the tourism board with the famous actor. Robert DeNiroand his latest ad is in line with it.
This time, 20-time Grand Slam champion Appeared next to the famous actress Anne Hathaway in a comedy about the final cut of the commercial. The two were clearly disturbed by the film they watched on screen, claiming that Switzerland’s magnificent countryside overshadowed them. An image of the duo going up natural Furka Passfor example, by showing a relatively small car against the magnificent Swiss mountain scenery, causing Federer and Hatheway to question why no one can see their faces. The producer, on the other hand, is sure that they are working on a movie. “masterpiece.”
“No one can outshine the Great Swiss Tour”
When asked, the director stated that he had no choice but to make the artistic decision due to the poor on-screen connection between the two. “electricity.” “Your chemistry together was so electric it had to be framed delicately against the magnificent Swiss landscape. It’s like a postcard, you know?” director I said.
Old World Number 1 then he asked the director why they were forced to parkour with Hathaway. “22 times” over the glaciers if the video will only use wide shot. Everyone else in the room agreed with the director, stating that the beauty of the glaciers gave them away. goosebumps.
The duo’s synchronized swimming performance was apparently omitted from the final episode of the ad, but the technicians acknowledged it. Federer’s abs in the deleted segment had “Wonderful.” A writer in the room came up with a cool concept for a slogan promoting Swiss tourism after an angry Federer stated that not even his abs were visible. “Maybe we should write something like, ‘The Grand Tour[SwitzerlandisevenmoregloriousthanRogerFederer’sabs'”hesays[ofSwitzerlandevenmoremajesticthanRogerFederer’sabs””calculates[İsviçre’ninRogerFederer’inkarınkaslarındanbiledahagörkemli”gibibirşeyyazmalıyız”diyor[ofSwitzerlandevenmoremajesticthanRogerFederer’sabs””hesays
Anne Hathaway hastily 40 years old Before she lost her composure, she left the room, telling him they had to do it. “Take a break.” The American later informed the 20-time Grand Slam winner that he would not be featured in his next ad and should approach instead. Meryl Streep.
The ad’s original tagline is revealed with a voiceover as they walk away from the screen: “Anne and Roger learned the hard way that no one can beat the Grand Tour of Switzerland.”
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