It’s hard to find common ground between Samsung fans and Apple fans. As soon as a subtle discussion begins, the respective “supporters” of these two brands can spend hours arguing which is the best smartphone manufacturer. It’s true that these two companies have very different philosophies and images, despite many things in common, such as the screens supplied to Apple by Samsung. However, beyond a matter of taste, this rivalry appears to be a matter of generational preference.
At least, that’s what a survey of American consumers by Propeller Insights analysts revealed. According to this study, 38% of American adults over the age of 21 expect to receive a Samsung Galaxy S8 for Christmas. only 20% want to buy an iPhone X, and 22% an iPhone 8. Conversely, 35% of teens dream of finding an iPhone X under the tree and only 25% want to buy a Galaxy S8 or Galaxy S8+. Therefore, we can see the trend reverse: adults prefer the Galaxy S8, while teenagers prefer the iPhone X.
iPhone X appeals to entertainment-seekers
Several reasons may explain this difference in preferences. As noted America TodayUnlike Apple’s latest flagship, the Galaxy S8 Jack socket and fingerprint scanner digital. The disappearance of these two elements in the iPhone 8 and iPhone X for adults is perceived as a technological regression. On the contrary, it is for young people who are very sensitive to the concept of fashion and trends, who think that these features are outdated and will feel like they have an old smartphone by choosing the Galaxy S8.
Similarly, one of the main features of the iPhone X is the famous Animoji, these animated emojis that mimic the user’s facial expressions and allow him to disguise himself as a panda, cheetah or whatever. For the youth of the Snapchat generation, Animoji is seen as a revolution in virtual communication. For adults who currently hardly use traditional emoji, this feature is a gimmick and doesn’t justify the iPhone X’s price.
Because the main difference between Samsung Galaxy S8 and iPhone X is still price. For adults who often have to hand over their own Christmas presents, putting 1329 euros in a smartphone is no small feat. Therefore, consumers in this category will be more impressed with the Galaxy S8, which can now be found for around 600 Euros. On your own behalf young people trust santa claus and therefore you have no reservations about ordering the latest iPhone from him. And what smartphone will you want for Christmas?
