We’ve put together the 5 most popular questions about working with the Kiwitaxi affiliate program. Take a look and check how well you know the basic tools of the offer and whether you use them correctly.
Which Kiwitaxi promotional materials are most effective?
Widgets, links and White Labels do not have exact conversion data. Depending on the web source and target audience, the same advertising material may produce opposite results.
At the initial stage of working with an offer, choose a few formats and test which one brings in more bookings.
In the experience of webmasters working with Kiwitaxi, deep links generate a high number of clicks and orders. Each deep link leads to a specific route. Users do not need to navigate the entire resource. They immediately go to the claim page and see the current prices.
In general, links and widgets are better suited for content projects. White Label is suitable for resources that offer related services, and as a rule, each service has a separate page. White Label is also suitable for landing pages to which traffic will be directed.
Where is the best place for promotional materials?
It depends a lot on your web resource. Usually, webmasters use promotional materials several times on the page and in different formats: link + widget, widget + banner, etc.
We recommend placing materials at the beginning, middle and end of the page. The main thing is that the mention of the service organically touches the context and does not look like an obvious advertisement.
The exception is White Label. In the article, deployed WL seems cumbersome and inappropriate. That’s why we recommend placing it in a separate URL that you can easily access from the site’s home page, site header, or main menu.
Which content drives the most conversions?
Relevant, structured and useful.
According to the experiences of successful partners, a lot of instructions come from the texts on ‘How to Get / Where’. If the text is well written and contains a comprehensive answer to the tourist’s question, the services you offer will be reliable. Also, the page with a quality text will already contain popular keys and requests.
To create useful content:
- Examine the fears and needs of the audience so you can touch them in the text.
- Give readers a choice. Add other transportation offers, mention other forms of travel. Avoid excessive perseverance and advertising.
- Use videos and photos. This is the location of a bus stop, a map, a subway map, etc. It could be an image.
- keep up to date. Check prices and route numbers periodically.
- See personal experiences and examples from your travels.
Which destinations have higher conversions?
Find out about high-profit destinations through a clear report on transfer sales. Sales information is uploaded daily. We wrote more about the report in this article.
Its main feature is the ability to identify the best regions and routes within months, seasons, at any time.
According to the 2019 results, the most tourists booked transfers from Turkey, Russia, Italy, France and Spain.
The most popular destinations in 2019 were:
- New Istanbul Airport → Sultanahmet District in Istanbul
- Sheremetyevo Airport, Moscow → Moscow Central District
- Pulkovo Airport, St. Petersburg → St. Petersburg Central District
- New Istanbul Airport → Beyoğlu Mahallesi, Istanbul
- Sultanahmet District in Istanbul → New Istanbul Airport
The ratings given are valid for all countries. If you are working with a specific country and language, you can configure the necessary report filters and see where your mass orders are most often transferred.
Which transfer classes have higher conversions?
The transfer class depends on the tourists’ needs. On the same route, one family with a child and a small suitcase will order an economy class transfer, the other – a minivan with two children and more luggage. In this case, price will not be a determining factor, it will be capacity.
We recommend promoting a route, not a transfer class.
Even if your target audience is budget tourists who are only interested in economy class, they may choose a more expensive transfer. For example, if they are traveling in a group and the price per individual passenger is suitable for them.
Want more clarification or have another question? Write in the comments or in Moyens I/O’ personal manager.
Support our work ❤️
If you enjoyed this article, consider leaving a tip to help us keep publishing great content.
