Writing a blog, at the very beginning, is pretty easy. For starters, you know what you want to talk about. If you’re writing for your own business, for instance, then there will be plenty of topics to cover and discuss in order to get your audience a little closer to the brand.
But then, a few months pass, and the topics begin to dry up. You find yourself repeating things that you’ve said before. Traffic is beginning to dip. What do you do?
Well, it might seem pretty hopeless, but if you’ve found that your blog is getting a little stale, there are plenty of ways you can reinvigorate your content to get the pot bubbling again. With this in mind, here are seven areas you should look at:
Take Stock Of Your Marketing Channels
One reason that your blog might be getting stale is simply that it’s the wrong marketing channel to be putting all of your energy into. For instance, if your business sells to other businesses – rather than consumers – then there will be plenty of other b2b marketing channels that need your attention. Put your energy into these marketing channels and take a bit of a step back from the blog for a bit. You might find that not stressing over it reinvigorates the content when you come back.
Rediscover Your Audience
It might also be important to take a step back and rediscover your audience. Audiences – even if you think you’ve got them nailed down – never stay still. Interests always change, and it’s up to you to reinvest your time into knowing your audience and understanding what the latest trends and moods are. Once you have done this, you can base your content off that knowledge and watch as the traffic begins to rise again.
Optimise For SEO
It’s also important to consider whether your content is even the problem. A lot of the time blogs fail because people simply can’t find them. For this reason, you need to ensure each blog post is optimised for Google and will be easy to find for new and existing readers.
Think About Formatting
Blog issues can also be as simple as formatting. That is to say, your content might be great, but if you haven’t worked out how to format your blog, it can read badly. Make sure you have plenty of paragraphs to slice up the content and make it more palatable. As well as this, add plenty of images and a few bullet points to keep the attention flowing.
Make Sure You Have A Call-To-Action
If you’re a B2C or B2B company, you are probably using your blog to draw in customers and lead them to other areas of your website where they can purchase your products or services. For this reason, it is important to include “call-to-actions” in your blog. These will incentivise your customers and immediately encourage them to check out another page.
Advertise Your Blog On Social Media
Talking of other marketing channels, how are you marketing your blog? The majority of your existing clients will be on social media, so you should always ensure to advertise your blog on those platforms. This will drive traffic directly to your website and also give your existing clients the option to share your blog with friends and potential new customers.
Be Compelled By Your Own Content
Lastly – and perhaps most importantly – you need to be compelled by your own content. It might sound like an obvious pointer, but it’s very easy to get bored with what you’re writing, especially if it becomes a chore. If you’re bored by your own content, how do you expect your readers will react? Always make sure that your content is entertaining enough to invigorate you, and it’ll be sure to invigorate your readers too.
