12Go — earn by booking plane, bus, ferry and train tickets

12Go Asia A Bangkok-based OTA (Online Travel Agency) that provides a robust booking system for multi-modal transportation and day trips around Southeast Asia, currently expanding our coverage to other parts of Asia and worldwide. We help travelers (B2C) and companies (B2B) book flights, buses, minibuses, ferries, train tickets and transfers at the touch of a button.

Statistics

  • Countries covered:
    Thailand, Vietnam, Cambodia, Myanmar, Malaysia, Singapore, Laos, Philippines;
    India, China, Indonesia, Japan coming soon
  • Stations served: ~3 000. Sitemap with main cities: https://12go.asia/en/sitemap
  • Traveler reviews: > 31 000
  • Integrated operators: ~380
  • Means of transportation: plane, bus, train, ferry, minibus, rental (door to door transfer)
    + Day trips in Thailand. In details: https://12go.asia/en/coverage
  • Passengers using our service daily: Average of 2,500 pax sold per day (November 2017)
  • Supported languages: 9 languages ​​= English, German, French, Spanish, Chinese, Japanese, Thai, Vietnamese, Russian
  • >1 million people successfully traveled with or without a ticket

Target group

Anyone planning their trip in Southeast Asia – from budget backpackers to families with children. We distinguish the following groups of travelers:

  • ‘Early Birds’ – those who like to plan all their trips in advance – we accept bookings (some minibuses) 12 months to 1 hour before departure, depending on the means of transport and the operator.
  • ‘High Season Passengers’ — those who will travel during the busiest months/periods/dates and need to secure their seats.
  • ‘Last Minute Men’ – this group refers to passengers who have made their itinerary a day or two before departure but are unable to depart, not those who arrive at the station before departure and determine all ticketing needs on the spot. to buy tickets that cannot be booked online from the counter.

Top 10 countries where 12Go receives reservations (based on data from November 2016-November 2017):

  1. Thailand
  2. Germany
  3. France
  4. Vietnamese
  5. Malaysia
  6. United Kingdom
  7. Singapore
  8. United States of America
  9. Spain
  10. Holland
  11. Russia

The list does not reflect the national spending of our users, as the majority of bookings are made while traveling and not from their home country. A more accurate picture is represented by the languages ​​they use.

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Top 10 (November 2016-November 2017):

  1. american english)
  2. English (GB)
  3. Colt
  4. German
  5. French
  6. Spanish
  7. Dutch
  8. Russian
  9. English (AU)
  10. English (CA)

Mobile/Web/Tablet: 55/38/7%

The best CTR and conversion rates are shown through the following text types:

  • Train, bus, ferry etc. ‘How to…’ texts with comprehensive instructions on how to travel between two destinations with a comprehensive coverage of all possible means of transport (how to get from Kuala Lumpur to Penang and vice versa)
  • ‘Either…or’ articles comparing two or more modes of transport / multimodal or package solutions for the route (e.g. Are joint tickets from Bangkok to Samui worth considering?)
  • Blog posts describing the author’s travel experience along a particular route or on a particular mode of transport (how we traveled from Hanoi to Saigon by train)
  • Articles traveling ‘in…’ with an expert’s opinion and detailed coverage of specific modes of transport in the country. (Train travel in India: top tips for your trip)

UTP

12go.asia is ideal for planning trips without visiting multiple websites, with the widest coverage and means of transportation. It provides savings for high demand tickets such as Thai Railways.

pros

  • This the widest coverage With travel planning option in Asia: Combine different modes of transport to get from point A to point B and book tickets on the same website
  • Multiple choice of departures, operators and transport in one place
  • Saving time: No need to go to the station for real paper ticket, even face to face etc.
  • save money: Prices on 12go.asia are the same if commissioned from the operator or with minimal loading
  • Seat warranty (very important during high season and most requested dates)
  • Online booking of plane, train, bus, minibus, ferry tickets across Asia, including operators that do not support their own online reservation systems and cannot be booked online through any other web resource
  • On-demand add-ons on any trip, including travel insurance
  • Effective online support English, Russian and Thai with premium support available for a small additional cost
  • Instant confirmation for most trips
  • Refund options available (subject to terms)
  • Paypal, Credit card (Visa/Master Card/JBC), Thai Banking (coming soon) payment methods

cons

  • There is a fee for booking certain trips – for those normally run by companies that don’t support online booking systems
  • 12go.asia is an aggregator, not an operator of trips. This means that delays or cancellations can occur and are beyond the ticket provider’s control.
  • The operator is responsible for delays, cancellations or changes in the itinerary and for informing the customer of any changes. If customers are not satisfied with the trip, they usually tend to blame the ticket provider.
  • Online booking only available – tickets cannot be paid in cash which is an issue for certain travelers
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Conversions and commissions

12Go usually pays 50% of the price. commission except in case of offline component:
Thailand trains — 20 THB = ~$0.61 per person
Vietnam trains — 20 000 VND = ~$0.88 per person
Transport Co bus routes (TH) — 20 THB
(some other situations may occur)

The average affiliate reward is ~$2.78 per booking. ~6.8% of visitors who see the search form on the partner website are searching, and ~8.1% of these visitors are booking tickets.

So if our partner has 10,000 visitors who see our search form, they can earn $153.

Briefly:

Truths

We have paid our partners to date: $608,445
Average commission (order value) ~4.6%
Average affiliate reward $2.78
Searches for orders ~8.1%
PostClick cookie 30 days

Tools on Moyens I/O

The search form, most popular tools and links are available at: travel payments.

Prohibited traffic types:

  1. incentive traffic
  2. Cashback/bonus, incl. incentive
  3. Brand offer traffic
  4. Spam
  5. Accounts on social networks
  6. Context advertising to 12go.asia website (White Label only)
  7. doorway

Thailand has the widest coverage. The 10 most popular routes in and out of Thailand include:

  1. Bangkok–Chiang Mai — 2,336 THB (Avg. order value)
  2. Chiang Mai–Bangkok — 2,233 THB
  3. Bangkok–Suratthani — 2,617 THB
  4. Bangkok-Phuket — 1,456 THB
  5. Suratthani–Koh Phangan — 1,289 THB
  6. Chiang Mai–Chiang Rai — 624 THB
  7. Suratthani–Koh Samui — 1155 THB
  8. Pai–Chiang Mai — 406 THB
  9. Chiang Mai-Pai — 408 THB
  10. Bangkok–Siem Reap (Cambodia) — 1,749 THB
  1. Siem Reap – Bangkok
  2. Siem Reap – Phnom Penh
  3. Phnom Penh-Siem Reap
  4. Phnom Penh – Sihanoukville
  5. Phnom Penh to Ho Chi Minh
  1. Hanoi-Sapa
  2. Hanoi-Da Nang
  3. Da Nang Nha Trang
  4. Ho Chi Minh-Nha Trang
  5. Lao Cai Hanoi
  1. Yangon-Mandalay
  2. Yangon-Bagan
  3. Yangon-Mawlamagain
  4. Yangon-Bangkok
  5. Yangon-Shwe Nyaung

Top 5 routes in Malaysia and Singapore

  1. Singapore-Kuala Lumpur
  2. Kuala Lumpur-Penang
  3. Singapore–Malacca
  4. Kuala Lumpur – Hat Yai
  5. Penang-Kuala Lumpur
  1. Manila-Banaue
  2. Puerto Princesa-El Nido
  3. Puerto Princesa – Port Barton
  4. Caticlan Boracay
  5. Sabang-Porto Princesa

Top 5 routes in Laos

  1. Luang Prabang – Hanoi
  2. Vientiane-Hanoi
  3. Savannakhet-Hanoi
  4. Luang Prabang – Chiang Mai
  5. Pakse-Siem Reap

It’s time to start working with 12Go Asia.

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