When is the best time to post on TikTok? Will posting at a specific time or a specific day of the week get your content in front of more people? Will finding the perfect posting calendar help your engagement rates?
Read on to find out when to post on TikTok to make sure your content is picked up by the platform’s algorithm and reaching the right people…
… or for a TL;DR version, learn how to set your unique best post time at 4 minutes:
What is the best time to post on TikTok?
TikTok does a great job of providing each of its users with a highly personalized mix of content on the For You page, the main interface of the app. The videos recommended on the For You page may come from accounts large and small, but they have one thing in common: they’re mostly not more than a few days old.
So, for best results, you’ll want to post on TikTok when your audience is most likely to currently scroll. In other words, finding your best time to post requires understanding where your target audience is (time zones are important) and when they’re online.
But reaching a large audience on TikTok is just When you sent. Hoften Your post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times a day). To find both the TikTok algorithm and a posting schedule that will delight your fans, keep a close eye on your performance until you find a frequency that works.
However, some hours and days seem to work better than others across the board.
Generally best time to post on TikTok
Based on our research and experimentation, here are the universal best times to post on TikTok for maximum engagement:
- Tuesday: 7 AM
- Thursday: 10:00
- Friday: 5 AM
(Times expressed in Pacific Standard Time.)
While these are ubiquitous, keep in mind that TikTok offers content to a global audience. It is 05:00 in Los Angeles, 08:00 in New York, 13:00 in London and 22:00 in Sydney. (Remember we said you need to know where your audience lives. Time zones really matter.)
We’ve also observed that overall, morning posts are better at the beginning of the week (Monday to Wednesday), while TikTok videos posted in the afternoon and evening are more engaging over the weekend (Thursday to Sunday).
Remember – these are just averages. Every audience and demographic has their own unique patterns of activity on TikTok. Use these times as a starting point. Then, follow the tips below to identify posting times that will work best for your audience.
Tips for finding your best time to post on TikTok
Review your top-performing TikTok
As with any other social media platform, the best way to find what works for your audience… is to check out what works for your audience.
Your TikTok analytics are the best source of information about your unique best times to post on the platform. Analyze the performance of your existing content, your cross-reference views, and your interactions with publishing times. If you find patterns, keep making more of what works!
The Video Views section in TikTok analytics is a great place to start looking for the best time to post. It gives you a clear overview of which days are the busiest for your content.
Source: TikTok
Note: You will need to switch to a Pro TikTok account to capture audience and performance insights.
You can access TikTok Analytics from the mobile app or on the web. Check out our TikTok Analytics guide for more details.
Take a look at your competitors
You can learn a lot from the success of others.
Find accounts that appeal to the audience you’re trying to reach and analyze posting schedules. Note which of their videos are the most popular and check for patterns. If you notice that TikToks posted on certain days of the week are better than others, try posting on those days and monitor your analytics closely.
TikTok makes it relatively easy to run a simple competitive analysis. Go to the account you are interested in and open any of their TikTok. You will be able to see when TikTok was published, how many likes, comments and shares it received.
Source: Ryanair on TikTok
You can also search for the number of views from the account’s feed – these are just below each video’s thumbnail.
Source: Ryanair on TikTok
Know when your audience is online
Your audience is (of course) most likely to engage with your content when they are active on the app. And knowing that the For You page is mostly made up of new TikTok, you should try to align your posting schedule with the activity patterns of your target audience.
Check your Business or Creator account analytics to find when your audience is most active on the app:
- On your profile page, tap the three-dot icon in the upper-right corner of the screen.
- Faucet business teamlater Analytical.
Source: TikTok
Make adjustments as needed
No social media strategy has been definitively determined.
TikTok is still a relatively new social network and therefore it is constantly evolving. New users join the platform every day, and new features are added regularly that could potentially impact your place in TikTok’s algorithm.
This means your shipping schedule will also evolve over time. Whenever you notice a drop in performance, revisit these tips to find the best new times to post.