In a Facebook post, Meta CEO Mark Zuckerberg said that users ” pay local businesses directly in a WhatsApp chat “. This initiative, Provide users with a smooth and secure payment experienceallows them to make end-to-end in-app purchases.
According to WhatsApp’s announcement, the new feature will initially be rolled out to a small number of businesses and is expected to become more widely available in the coming months. As with new WhatsApp features, rollout is expected to be very slow. Testing is currently only performed in Brazil.
If WhatsApp chose Brazil to test its functionality, it’s because the company announced that in 2020 more than 5 million companies in the country are using the platform. That’s why WhatsApp’s new payment functionality represents an important step forward for the platform and small businesses in Brazil, and we hope it will come to us one day.
