By 2019, it is estimated that 80 percent of all internet traffic will be video.
Video doesn’t slow down, so it’s important to know how to make your content stand out and get the results you want.
In this blog post, we will share lessons from our top performing social videos. Use this information to create your best video content in 2018.
Moyens I/O’s best performing videos of 2018 and what you can learn from them
1. 5 Free Sites for Great Social Media Images
Facebook recently introduced a resharing feature that lets you re-engage your audience with old video content. We tested this feature with one of our top-performing videos from last year: 5 Free Sites for Great Social Media Images. The strategy has proven to be very successful; The video received more than 250,000 views and 2,000 reactions during its second run.
You can use the resharing feature for any previously published video content, but that doesn’t mean you should. It’s important to be mindful of how and when you repost for best results. Here are some reasons to try:
- The video became a top performing video for the first time
- Content still relevant (i.e. no outdated information)
- You want to try targeting a new audience
- You are making a postback post
We reposted our stock photo video as it was performing the best, and we knew it was relevant to our viewers. Social media marketers still spend hours searching for free stock photos, and this video makes their lives easier by recommending a list of high-quality photography sites.
We had an excellent return on investment as we did not dedicate any resources to creating this video in 2018. It was a low risk with a high reward.
Lesson: Recycle your top-performing content with Facebook’s resharing feature.
2. The State of Digital in 2018
Our Digital video in 2018 had the highest conversion count this year. Not only did it drive people to download our Digital 2018 global report, it also encouraged them to sign up for free trials, check out Moyens I/O Academy, and sign up for upcoming webinars.
We treated this video as a sneak preview of the report’s findings to entice people to download the report. Since the report is long and in-depth, we took care not to overwhelm our audience. We added very little text to each video frame and used bright colors to make the stats stand out.
Focusing on global statistics, the video gained wider attention with our target audience. Our goal was to ensure that any marketer, regardless of geographic region, would find our video useful.
Lesson: Use social videos to preview or snapshot long-form content to encourage conversions.
3. 4 Things Marketers Should Know About Generation Z
Jumping into a trending topic may seem compelling or deceptive in the wrong context, but if it’s relevant to your brand, it’s definitely worth doing. Momentum acts as a springboard for your content, increasing your visibility and broadening your audience’s reach.
A big part of why our Gen Z video was so successful was that we quickly got into the hot conversation about this new demographic. Timeliness is key.
Our video also showcased the power and influence of Generation Z as consumers by sharing interesting statistics and facts. We showed you how buying habits differ from Millennials and gave quick tips on how to create content that will appeal to them.
In this video, we used a narrative style approach with slightly longer copy-per-frame to effectively demonstrate the rise of the Gen Z buyer.
Lesson: Follow industry news and updates so you can share valuable information with your audience when it matters.
4. Social Media News You Should Know: January 2018
Our social media recap videos are a recurring monthly series that we started in 2018. In each video, we share the latest social media updates for marketers or anyone who wants to learn about the industry.
We do not add a call to action or try to send people to other content. Instead, we want to educate our audience and offer something of value without asking for anything in return. That’s why these videos often rank high for us in terms of views and shares.
Interestingly, we still get a lot of conversions from people who like the content and want to learn more about what our company does. (We track this data using the Facebook Pixel.) Conversion isn’t the primary goal of this series, but it’s a nice added benefit of creating educational, high-quality content.
Lesson: Provide value for your target audience before you sell to them.
5. 3 Ted Talks Every Social Media Marketer Should Watch
Our Ted Talks social videos are based on one of our top performing blog posts, 7 Ted Talks That Will Make You A Better Social Media Marketer.
To get the most out of this post, we created two videos and shared three suggestions in each. We released the first episode in 2017 and it was the best performing video of the year. Our second video (part two) proved equally successful.
By creating another video on the same topic, we were able to retarget people who watched the first Ted Talk video for 10 seconds or longer. This allowed us to re-engage with an audience that has already shown interest in our content.
If you’re a Harry Potter fan like me, it might make sense to think of this strategy as Hollywood filmmakers did for JK Rowling’s series finale, Harry Potter and the Deathly Hallows. If you have a bestselling book, turn it into two movies. And sell both to the same audience.
Lesson: Divide and pack your top-performing content into a series.
By using proven strategies to create and share your social videos, you’ll save time and money and get better results. If you follow these tips, you’re on your way to creating your own best performing video.
Once you’ve created your winning social video, you can use Moyens I/O to easily upload, schedule and promote across multiple social networks.