![What is the Best Time to Post on LinkedIn in 2023? [SOLVED] 1](https://uk.moyens.net/wp-content/uploads/2023/02/What-is-the-Best-Time-to-Post-on-LinkedIn-in.png "What is the Best Time to Post on LinkedIn in 2023? [SOLVED] 13")
Posting at the right time can help your content gain momentum early and perform better in the long run – but when exactly is the best time to post on LinkedIn to get a post seen? What about the best day of the week to get the best engagement?
Every audience is unique, so the answer will be different for every brand. However, some times it seems to work universally better than others.
Keep reading to learn more about it. Generally the best times to post on LinkedInand how to discover the right time for your brand (without advanced data processing).
What is the best time to post on LinkedIn?
Unfortunately, there is no universal best time or best day to post that always guarantees high reach and engagement. This is because each brand’s target audience is different – located in different time zones, busy at certain times of the day (and not active on social media), etc.
However, there are some best practices that work for everyone. Like most social media algorithms, LinkedIn’s recommendation system prioritizes innovation; so posting when your audience is online is a great place to start. Looking at your analytics data will help you further narrow down the activity patterns of your followers. (If you’re new to LinkedIn and unfamiliar with historical data, we suggest a specific smart starting point in the next section.)
When looking for the best time to post, you should also keep your goals in mind. Are you trying to build brand awareness? Do you want to drive traffic to your site? Did you find leads? While browsing the platform on a Monday morning, your audience might engage with an inspirational post, but only open the pitch later in the week (and day) when they’re most productive. Understanding your goals will help you prepare for success by getting each LinkedIn content out the door at the right time.
Generally the best time to post on LinkedIn
According to our research, The best general time to post on LinkedIn is 9:00 a.m. on Tuesdays and Wednesdays..
Weekends are often the worst days of the week to post on LinkedIn. Low engagement may be due to people viewing LinkedIn as a work-related social media platform and something to avoid on their days off.
Planning to post more than once or twice a week? Here’s a breakdown of the best times to post on LinkedIn during the week, according to what the Moyens I/O social team has found:
| day of the week | Time |
|---|---|
| Monday | MORNING 11:00 |
| Tuesday | 6:00-8:00 |
| Wednesday | 12:00 PM |
| Thursday | AFTERNOON 2:00 |
| Friday | 08:00 |
| Saturday | 4:00-5:00 |
| Sunday | 06:00 |
Disclaimer: The times above are recorded in US Pacific Time and our viewers are distributed across North America. You may need to adjust these hours based on the geographic location of your target audience.
Best time to post on LinkedIn on Monday
Best time to post on LinkedIn on Monday MORNING 11:00. It looks like people will start off strong on Monday with their job duties and then move on to networking online between mid-morning and lunch.
Tuesday is the best time to post on LinkedIn
Tuesday is the best time to post on LinkedIn 6:00-8:00. This range tends to generate the highest engagement.
Wednesday is the best time to post on LinkedIn
Wednesday is the best time to post on LinkedIn 12:00 PM. Lunch breaks are a great time to reach your audience on LinkedIn.
Thursday is the best time to post on LinkedIn
Thursday is the best time to post on LinkedIn AFTERNOON 2:00. Unlike other days of the week, Thursday sees the highest engagement in the early afternoon.
Friday is the best time to post on LinkedIn
Friday is the best time to post on LinkedIn 08:00. Posting before business hours provides the best engagement, as people seem to be checking out LinkedIn earlier in the day.
Saturday is the best time to post on LinkedIn
Saturday is the best time to post on LinkedIn. 4:00-5:00. Posting early helps brands catch the attention of LinkedIn users who check out the app before they head to their weekend plans.
Sunday is the best time to post on LinkedIn
Sunday is the best time to post on LinkedIn 06:00. Even though weekends aren’t as busy as business hours, the early morning hours on both Saturday and Sunday are your best bet.
5 tips for finding the best time to post on LinkedIn
Since no two audiences are exactly the same, you need to do your research on which times are best for you. You.
Recall that we said Tuesday and Wednesday are the best. universal Time to post on LinkedIn? They work for a lot of businesses – but here at Moyens I/O we’ve zeroed in on the different times that work best for our audience.
Trish Riswick, Moyens I/O’s Social Engagement Specialist, spilled her tea: “Over the past few months, I’ve noticed that posts posted to the Moyens I/O LinkedIn account on Monday and Friday produce the best performance.”
Trish also stressed that experimentation is key to finding your optimal shipping schedule. “At the end of 2022, I was primarily posting on LinkedIn before 12:00 PST. I once forgot to pull something out at noon and then posted an update at 2am and … it’s been great. Since then, it’s been there for the week. “I’ve noticed a positive increase in engagement during those hours. It shows that you need to keep testing different programs and watching what works for you and your content.”
Finding your personalized best time to post takes some data analysis, but it doesn’t have to be complicated — we’ll walk you through.
Here are a few tips to help you reach your target audience on LinkedIn.
1. Review your top performing posts
If you’ve been posting on LinkedIn for a while, your historical performance data is a treasure trove of insights about your audience.
Review your top performing posts and look for trends. Is there a common denominator? Are most of your best posts published at a particular time or day?
LinkedIn has a free native analytics tool that you can use to identify top performers. Or, if you don’t want to dig and squash data, use Moyens I/O’s Best Time to Publish tool.
As the name suggests, Moyens I/O Best Time to Post feature tells you the best times to post on LinkedIn, Instagram, Twitter, Facebook, and TikTok. Recommendations are based on your past performance and tailored to your unique audience and their activity patterns.
However, there is no “best” time to post everything. The Best Time to Post tool goes a step further than the rest and lists different recommended times for three key goals:
- Raise awareness
- Increase engagement
- Increase traffic
Try it free for 30 days
This allows you to match each content to a specific business goal and optimize your posting schedule for maximum effectiveness. (And earn big points with your boss. I’m just saying.)
Once you’ve found your perfect posting times, you can pre-schedule your posts right in the Moyens I/O control panel.
2. Spy on your opponents
A little social competitive analysis never hurt anyone. Browsing through your competitors’ profiles can give you an idea of what they think are the best times to post. If the products or services you offer are similar, your target audience may overlap and you can skip the trial and error process and learn from your competitors’ findings.
Pro tip: You may have noticed that many brands schedule their posts to be published at the exact hour mark. Try sending a few minutes before or after :00 to avoid competition.
3. Post in your audience’s time zone
If you’re an international brand, make sure you post in your target audience’s time zone. It goes without saying — your audience won’t see or engage with your post while they’re asleep.
Using a social media management tool to pre-schedule your posts will help you publish your LinkedIn posts at the right time, wherever you are. In other words, if your best time to post is 6am on a Tuesday, you don’t need to set an alarm.
Here’s an overview of how you can schedule posts using Moyens I/O.
4. Track and summarize your results
Finding the best time to post on LinkedIn is not a one-time deal. Your audience and strategy will evolve and you will need to adjust your posting schedule accordingly.
Reviewing your LinkedIn analytics regularly will help you decide if your strategy is working or if new trends are emerging. If you find that what once worked is no longer working, don’t be afraid to try a new program. Change is part of social media!
5. Be consistent
Posting consistently keeps your audience engaged and has the added benefit of helping you collect even more analytics data. And more data means more opportunities to learn what your audience likes.
Consistent posting also helps your business get more recognition on LinkedIn and helps your audience feel more connected to your brand and values. And at the end of the day, when you’ve truly connected with your audience, LinkedIn’s algorithm recognizes it, increasing your profits.
Easily manage your LinkedIn Page along with your other social channels using Moyens I/O. From a single platform, you can schedule and share content, including video, engage your network, and boost top-performing posts.
