Meta Verified is a subscription service that makes it easy for anyone to access the previously hard-to-find blue checkmark on Instagram and Facebook. So how does it work, what is the fee and who can apply?
Read on for everything you need to know about this new Meta validation option.
What is Meta Verified?
Meta Verified is a subscription package for creators on Instagram and Facebook. It includes:
- account verification (including blue confirmation badge)
- account impersonation protection
- custom stickers
- extended reach
- and access to human support representatives
A Meta Verified subscription costs $14.99 per month when you sign up on iOS and Android. Or you can pay $11.99 per month by signing up online. (The web option is only available for Facebook).
For now, Meta Verified is only available to individuals, not brands.
In contrast, the original verified badges on Instagram and Facebook were and still are, especially for public figures, celebrities, and brands. Such accounts may still qualify for the original verification style if they are notable (for example, if they are in the news or are household names).
The Meta Verified badge and the verified badge for important accounts look the same. Both get the familiar blue checkmark. Both types of verification indicate that the account has gone through a verification process.
However, the original verification badge style (it’s free) does not include the extra benefits included in the Meta Verified package. A person with the original verification style as a noteworthy profile can resort to Meta Verified to access other components of the subscription.
The TL;DR version is that there are now two ways to get verified badges on Facebook and Instagram:
- If you’re a celebrity, well-known person, or a well-known brand, you can request a verification badge on Instagram or Facebook.
- If you’re an individual, you can apply for Meta Verified when it becomes available in your region.
But what’s wrong with social networks that charge for verification?
Instagram head Adam Mosseri said in a Reality that Meta sees such premium subscriptions for special features as an industry-wide trend. It chose YouTube, Reddit, and Discord as other social platforms with premium subscription plans.
But remember the chaos that ensued when Twitter launched a similar plan? This is probably why Meta launched Meta Verified with a small trial and the program is currently only available to individuals rather than brands.
And since the Meta Verification process involves comparing your name and photo to your government-issued photo ID, there will be less of an issue with illegitimate verified accounts.
When Meta Verified became available at the end of February, it was only available in Australia and New Zealand. Adam Mosseri said the program will expand “hopefully quickly” to other countries, including the United States. And things seem to be going according to plan. Less than a month later – on March 17 – Mosseri announced on her Instagram channel that Meta Verified is available in the US.
Similarly, the program looks set to eventually expand to cover all accounts, rather than being limited to individuals. Meta Verified’s Meta for Creators announcement states:
“In the long term, we want to create a valuable subscription offering for everyone, including creators, businesses, and our community at large.”
Who can get Meta Verified?
Here are the requirements to apply for Meta Verified:
- Your account must represent a real person, not a company or brand.
- You must be 18 years of age or older.
- You must live in Australia, New Zealand or the United States.
- Your profile must use your full real name, which must match the name on your government-issued ID.
- Your profile photo should show your face, which should match the photo on your official ID.
- You must enable two-factor authentication.
- You must have a previous posting history (i.e. you cannot apply for a brand new account).
You can join the waitlist to receive notifications when Meta Verified becomes available in your region.
Benefits of getting Meta Verified
Remember, Meta is promoting Meta Verified as a subscription package, not just a verification plan. So, what are the components of the package you receive for a monthly subscription fee?
As the name suggests, Meta Verified includes a verification process. After checking your government ID to verify your identity, Meta will provide you with a verified badge.
This badge looks exactly the same as the verification badge given to “important” accounts.
protection against impersonation
Meta Verified includes “proactive account monitoring for impersonators who may be targeting people with a growing online audience.”
Meta didn’t specify how this works, but we can make an educated guess that they will use their extensive AI resources on this front.
Regarding its current efforts to combat fake accounts on Facebook and Instagram, Meta says:
“Our investments in machine learning technology are critical in helping us detect faster… We balance machine learning with a trained team of experts who review and act on infringing content.”
These resources will likely also be applied to the Meta Verified proactive account monitoring plan.
Access to support agents
Yes, you will have access to real human support agents who offer live chat support. Meta says this account support will address “the most common issues”.
Requests for access to customer support are a constant theme in comments left on everything Meta CEO Mark Zuckerberg shares on his profiles. For creators, this could change the rules of the game.
stickers and stars
Meta Verified users can access exclusive Stories stickers on Facebook and Instagram. There are also special Reels stickers on Facebook.
On Facebook, you also get 100 stars each month for “supporting other creators”. For every star you send to another creator, Facebook pays them $0.01.
The details aren’t clear yet, but Meta says that those who participate in the Meta Verified program will gain more “visibility and prominence” in their Facebook and Instagram comments, searches, recommendations and recommended accounts.
They point out that this expanded reach will make the biggest difference for those who don’t already have many followers:
“Subscribers with fewer followers may see a more pronounced impact on their reach because their audience is smaller.”
To take advantage of increased reach, your content must still follow the recommendation guidelines. It’s still a good idea to understand the Facebook algorithm and the Instagram algorithm to maximize your reach.
How to do Meta Verification in 5 steps?
Applying for Meta Verified is pretty straightforward. You can do this from the Instagram app, the Facebook app, or the Facebook web interface.
Method 1: Apply for Meta Verified from the Instagram or Facebook app ($14.99 per month)
- Open Instagram or Facebook and open from your profile Settings.
- Faucet Account Centerthen tap . Meta Verified.
- If your account is eligible for Meta Verified it will say: Meta Verified available. Tap the relevant account name, review the list of benefits, and then tap . To continue.
- Set or confirm your payment method and tap . Pay now.
- Complete the verification process and upload a photo of your ID. Your ID must match the profile name and photo on your Instagram or Facebook account.
Method 2: Apply for Meta Verified from the Facebook web interface ($11.99 per month)
- From the Facebook profile you want to verify, ellipsis icon on the right side of the top menu.
- click Subscribe to Meta Verified.
It can take up to 48 hours for your account to be verified.
Once verified, you cannot change the username, profile name, date of birth, or photo on your account (unless you want to re-verify).
Note that Meta Verified is currently only available in Australia, New Zealand, and the United States; so if you live outside of these areas you won’t see the option to sign up yet. Join the waiting list instead.
Note: While it’s called “Meta Verified,” you’ll still need to apply (and pay) separately on Instagram and Facebook if you want to verify accounts on both platforms.
Meta Verified FAQ
What is Meta Verified?
Meta Verified is a subscription verification program for Instagram and Facebook that comes with other benefits such as live chat customer support and account impersonation protection.
Can Anyone Be Meta Verified?
For now, Meta Verified is available to people 18 years of age or older in Australia, New Zealand, and the United States. You must use your real name in your profile and it must match your government ID.
How do you get Meta Approval on Facebook?
Click to join Meta Verified from Facebook ellipsis icon in the top menu of your profile and then Subscribe to Meta Verified.
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