If you’re reading this article, you’ve probably heard of a social media board. However, you may not be entirely sure what it is or how it can help you.
Well, whether you manage one or ten social media accounts, creating a content strategy, creating posts and reacting to trends instantly can be overwhelming. Tracking analytics across platforms, apps, and devices can make you feel like you’re chasing your tail.
With unify all your social media accounts in one platformyou can quickly see what’s going on in general and take action accordingly – without pulling your hair.
In this article, we’ll teach you the basics of social media dashboard tools and how you can use one of them to save time and become a better social media marketer.
A social media control panel It is a platform that allows you to see all your social media activities in one place.. This includes scheduling and creating posts, tracking analytics, and engaging with your followers.
The best social media dashboards also let you do things like monitor trending content, manage ad campaigns, and analyze results across platforms. It’s not just about doing social media marketing more efficientbut it also gives you a better understanding of your situation. overall social media performance — something that is nearly impossible to do when navigating between local social media business profile solutions.
Want to see how a social media dashboard works? The video below shows an overview of the Moyens I/O control panel.
The social media analytics dashboard is where you can track, measure and analyze the performance of your social media platforms. You can use a social media analytics dashboard to track how many likes and comments your posts get, what type of engagement your content gets, and how much new traffic you get. It focuses more specifically on analytics than a social media dashboard.
While there are many tools that offer this as a service, such as Moyens I/O Analytics, you can also create your own social media analytics dashboard using our social media report template (sometimes called a social media dashboard template). Or create your own templates using Excel or Google Sheets.
Using a social media dashboard gives you a clear overview Your social media performance so you can see what works and what doesn’t. It also allows you to: Track your progress shift and understand how your content is performing. This will save you money and time on social media marketing for your business.
Here are some of the biggest advantages of a social media marketing board:
- Gain insight with a single glance: A social media dashboard displays all your metrics in one place, so you can quickly see what works and what doesn’t.
- Sharing performance with your team: Social media dashboards make it easy to share your performance with your team so you can stay on top of your strategy.
- Increasing your conversion rates: By understanding your social media metrics, you can shape your marketing strategy to increase your conversion rates.
- Earning income: The information provided by your social media dashboard helps you make informed decisions about the sales funnel.
Looking for your next social media dashboard? Here are the features you can’t miss.
Performance monitoring
A social media dashboard should make it easy to track your performance across all of your social media channels, including impressions, reach, and engagement metrics. The more data you can collect, the better you can understand what is working and what not.
For example, if you see your posts getting a lot of engagement but not many clicks, you may want to focus on creating more shareable content. Or, if you find that your audience engages the most at certain times of the day, you can adjust your posting schedule accordingly.
content creation
A social media dashboard should also assist you with content creation by providing insights into what the content is. good performance and what topics resonant with your audience.
Let’s say you are trying to increase engagement on your Facebook page. By looking at your dashboard, you may notice that posts with images perform better than those without. By adding images to your next set of posts, you’ll be giving your audience more of what they love.
Moyens I/O Analytics showing the best time for a business to post on Facebook to get the maximum amount of impressions.
A good social media board can also help with content creation by including image or video editors, and even AI-powered help with captioning for your social media posts.
Moyens I/O’s integration with Lately.ai uses artificial intelligence to help you create optimized copy for any social media post.
Saving time
Another benefit of using a social media dashboard is that it can save you time. By bringing together all your social media data one central placeYou can quickly and easily identify patterns and opportunities. This would otherwise require hours of manual data entry and analysis pulling figures from individual local platforms.
messaging
Engaging with your audience is crucial to social media success. A social media dashboard allows you to quickly and easily respond to customers, no matter what platform they are using, by collecting all your social messages in one place.
The best social media boards are also for you assign message replies to your team members. This way your customers always get the best response and nothing is left behind.
Reporting
Make a social media board share your results with stakeholders easy. Reporting proves the ROI of your social media efforts and helps build a case for finding more resources.
Choose a social media reporting dashboard that lets you create special reports. Bonus points if you can add your organization’s logo, and schedule reports will be sent automatically throughout the year.
Competition analysis
If your customers are talking about you on social media, you want to know what they are saying. But just following people who talk about your brand is not enough. You also need to be aware of what people are saying about your competition. And you need to understand the larger conversations happening in your industry.
Social media boards that offer social listening features can help watch conversations online about your brand or your competitor’s brands. This data can be used to inform new content or to avoid important messaging opportunities.
Enhanced collaboration
Finally, a social media board improve cooperation inside your team.
By sharing a dashboard with your team members, you can give them visibility into your social media performance and let them contribute their own insights. This can help you make your team more efficient and effective, and ultimately put you on the path to achieving your social media goals.
Get better at social media marketing
A good social media dashboard will not only help you become a better social media marketer by showing you performance data in one easy to analyze place. The best ones will offer tips and learnings to really help you get better results.
For example, Moyens I/O’s social media dashboard gives each customer a “social score” based on their performance over the past few months. Based on your score, it will suggest areas for improvement and tactics you can use to increase your score (and get better results on social media).
Want to know your social score? Try Moyens I/O free for 30 days (risk-free).
Of course! You can do use our template to make your own social media reporting dashboard (find above). Or you can choose a true social media dashboard solution that will allow you to track your performance and also manage all your social media in one place. *wink*
Social media managers and small business owners are always looking for ways to save time. A social media dashboard can help you do just that. By combining all your social media reports in one place, you can easily see what is working and what is not. This will save you valuable time and help you develop your social media strategy going forward.
Moyens I/O offers: 360 degree view List of results from all your social networks in our social media metrics dashboard. Moreover
- Gain insights into the best times to post for your audience and channels to maximize engagement.
- monitor and reply to messages in one place, improve your response time,
- Create custom automated reports to prove your ROI,
- and follow the conversations on social media about your brand, prevent PR crises before they happen.
Try Moyens I/O Pro Trial and access all these features plus live social media coaching sessions every Monday. Past sessions have included How To Get More Instagram Followers, How To Grow On TikTok, and more.
