If the last two years have taught us anything, it’s that digital connectivity is very important.
While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience.
Fortunately, digital networking has never been easier. From attending webinars to hosting virtual happy hours, there are many ways to connect online.
In fact, the global online events market is expected to grow from $78 billion to $774 billion in the next decade.
LinkedIn has recently made waves with its newest virtual event feature: LinkedIn Audio Events.
LinkedIn Audio Events are a new way to connect with your professional network. It allows you to have lively, interactive conversations with people from all over the world.
While this feature is currently in beta testing, LinkedIn plans to roll it out to all members soon.
If Audio Events interests you, read on to learn more about this new feature and how you can participate or create.
What Are LinkedIn Audio Events?
LinkedIn Audio Events are a new way to bring your professional community together to connect, learn, and inspire.
LinkedIn users can host virtual events between 15 minutes and 3 hours using an audio-only format.
The experience is comparable to real-world conferences or meetings. Attendees can attend an event, listen to the speaker, and interrupt if they have relevant thoughts.
You will also have the chance to share your interests with professionals from all over the world!
LinkedIn Audio Events is similar to the Clubhouse platform in that they are audio only.
Other social networks, including Twitter Spaces and Facebook’s Live Sound Rooms, have also jumped on the voice-only train.
But LinkedIn wants to stand out in a few ways:
- LinkedIn Audio Events is working on paid ticketing options soon.
- LinkedIn plans to use internal data to show the most relevant professional events in users’ feeds.
- LinkedIn profiles are displayed during Audio Events, simplifying promotion and networking processes.
With LinkedIn Audio Events, you can host live Q&A events, listen to your favorite thought leaders, and connect with other professionals.
Here’s how Audio Events will appear in your LinkedIn feed.
Who Has Access to LinkedIn Audio Events?
Currently, LinkedIn Audio Events are only available to a select few creators.
It may take a few more months for hosting capabilities to become generally available.
Currently, LinkedIn users cannot create their own Audio Events, but they can participate and participate in hosted events. Additionally, all LinkedIn members can view attendee profiles at an event and start networking right away.
If you’re looking to expand your professional circle, it’s a good idea to start LinkedIn Audio Events today.
Not only will this give you support before it’s rolled out globally, you’ll also have the chance to make some real connections with dedicated LinkedIn Creators.
How to Join LinkedIn Audio Events
Attending an Audio Event on Linked In is as simple as clicking a button. Accept an invitation from an organizer or get the event link from a LinkedIn link.
All LinkedIn members can invite links to Events, share Events, and (if approved) be a speaker at Events.
If you have received an event invitation, To join Press the button and wait for the event to start.
When you join, the host will have the ability to “stage” you and let you speak. When speaking at an event, it’s important to always be respectful of other users and keep your comments short and concise. LinkedIn Voice Event creators can always control who is speaking and mute attendees at any time.
When participating in an Audio Event, remember that your participation is always public. You can also view other attendee profiles during the event and start establishing network connections immediately.
How to Create LinkedIn Audio Events
Currently, only a select few creators in the US and Canada have access to the LinkedIn Events feature. Public access is expected to become available later in 2022.
If you have access to the LinkedIn Audio Events feature, follow these steps to get started:
1. click on House icon at the top of your LinkedIn page
2. On the left side of your screen, + Add icon next to Events
3. Type the name, details, date, time and description of your event. Note that your Audio Event has a time limit of 3 hours.
4. Under Event format box, choose Sound Event
5. Click to mail, and you’re done! This will automatically share a post in your feed to let other LinkedIn members know about your upcoming event.
LinkedIn Audio Event Hosting Tips
Hosting a LinkedIn Audio Event can be a great way to connect with your network in a more personal way.
Like any event, it’s important to make sure you’re prepared to keep things running smoothly. Here are a few simple tips to help you host the most at your next Audio Event.
- When hosting your Audio Event, make sure you have a planned agenda to keep yourself and your guests relevant.
- While you can invite attendees to speak with you, you must limit how long each speaker can attend the stage.
- To help your event run smoothly, mute all attendees upon arrival and unmute them when they’re ready to speak or ask questions. This will prevent background noise while others are speaking and give you better control over what participants hear during the event.
- Encouraging engagement can go a long way in keeping users engaged. Try asking your audience questions throughout your event and invite them to ask their own questions.
- If you’re making time for Q&A, be sure to add it to your first event agenda.
- Also, make sure you put together enough content to keep your users engaged throughout your presentation.
- LinkedIn recommends speaking at an Audio Event for at least 15 minutes. This will give your attendees time to attend your event, get to know your content and ask questions if needed.
Tips for Promoting Your LinkedIn Audio Event
There’s nothing worse than planning a great event only to find out you’re talking to an empty room.
Failed events are often the result of unsuccessful planning. So here are a few tips to help you make sure your LinkedIn Voice Event is a success:
- Be sure to promote your event in advance. We recommend at least two weeks before this happens. (Pro tip: Use Moyens I/O to schedule your posts in advance)
- Invite attendees from your LinkedIn network using: Invite Links Press the button on your event page.
- Include a link to the Audio Event in your promotional materials. This can include emails, social media posts, email signatures or even your website.
- Post regular updates on LinkedIn to keep members fresh in their minds as the event date approaches.
- Consider doing a live countdown to get people excited about attending your event and help them remember when it started.
- Reuse LinkedIn Audio Events content later on your profile, other social media channels, or on your website.
Remember, you can easily manage your LinkedIn Page and all your other social channels using Moyens I/O. Try Moyens I/O for free today!
Easily manage your LinkedIn Page along with your other social channels using Moyens I/O. You can schedule and share content, including video, and interact with your network from a single platform. Try it today.
