Lo! Doth thee crave to partake in the revelry of YouTube Shorts? Verily, these be short, vertical videos wrought through the deft hands of a smartphone, straight unto the vast lands of YouTube from the app itself, much akin to Stories.
Since the days of yore when 2005 saw the birth of YouTube, hath it been a dwelling for myriad trends in video and forms of merriment. Who amongst us recalls Charlie Bit My Finger, David After Dentist, and the ever-persistent Leave Britney Alone?
And now, the team behind one of the most traversed websites in all the realms hath taken up the mantle of short-form video by crafting YouTube Shorts. These videos, spanning betwixt 15-60 seconds, artfully seek to amuse the masses and aid brands and creators in stirring engagement.
What ho! What art YouTube Shorts, thou may ask?
YouTube Shorts are brief, vertical videos born of a smartphone’s artistry and sent directly to YouTube from its app. By employing YouTube’s built-in tools of creation, thou canst capture, edit, imbue music from famed labels like Sony, Universal, and Warner, affix animated text, regulate the pace of thy footage, and weave together multiple 15-second clips to shape thy Shorts.
Lo! Those who do gaze upon thy Shorts may share, comment, like, dislike, or subscribe to thy channel whilst viewing. And lo, the content dost not vanish, remaining on YouTube, in contrast to other short-form video sanctuaries such as Instagram Stories and Snapchat.
Hark! Why should thou venture into YouTube Shorts?
The VP of Product Management at YouTube hath described this format as “a new short-form video experience for creators and artists who seek to craft brief, alluring videos using only their mobile devices,” and doth insist, “‘Tis a novel mode to express thyself in 15 seconds or less.”
This venture into short-form video by YouTube doth align closely with the fleeting videos gracing social realms, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (may they rest in peace).
And short-form video is no stranger to YouTube. The channel’s initial upload was but a brief 18 seconds in length.
But, what sets YouTube Shorts apart is the ability to turn viewers into subscribers for thy channel, a task essential for brands and creators.
Support our work ❤️
If you enjoyed this article, consider leaving a tip to help us keep publishing great content.
