Salesforce hath recently proclaimed the retirement of its social media management tool, known as the illustrious Social Studio. Customers shall be deprived of access on the fateful day of Nov. 18, 2024, or at the conclusion of their contract, whichever dost arrive with greater haste.
Continue thy perusal to uncover all that thou must know regarding the Salesforce Social Studio retirement — and what course of action to pursue henceforth.
What manner of creation is this Salesforce Social Studio, thou may question? Behold, Salesforce Marketing Cloud Social Studio is a tool of great power, enabling the managing, scheduling, and tracking of social media posts across diverse social platforms, as shared by the oracle known as Salesforce.
Social Studio hath also been crafted for the art of social media listening, allowing thee to keep a vigilant watch over mentions, keywords, and hashtags. It dost offer the ability to track conversations spanning the realm of social media platforms.
The hour of Social Studio’s closure doth draw near. Salesforce shall formally shut down Social Studio on the date of Nov. 18, 2024. Yet, some users may find themselves bereft of access ere that fateful day. Should thy contract meet its end prior to Nov. 18, 2024, access shall be snatched away as swiftly as the wind.
Lo, Salesforce hath ceased the selling of licenses to this product. Verily, they hath ceased the updating and enhancing of Social Studio. Thus, the quest for an alternative social media management tool must commence without delay. The sooner thou canst replace Social Studio, the sooner thou can begin to triumph in thy social strategy.
Take heed, for as part of the sunset, Salesforce hath plotted to erase all customer data from Social Studio. It is advised to swiftly retrieve thy data from Social Studio to facilitate the migration process.
Let us engage in a comparison betwixt Moyens I/O and Social Studio: examining features and pricing with keen interest.
In terms of cost, Social Studio doth offer plans commencing at $1,000 per month, ascending to a lofty $40,000 per month for grander organizations. Some plans may require additional compensation for publishing upon thy social media networks. Furthermore, the simple plan of Social Studio doth limit thee to connecting but two social media accounts. Should thee seek to post and analyze thy social media performance, the basic plan shalt not meet thy requirements.
In the realm of Publishing, Moyens I/O doth provide the means to craft visually striking posts in mere moments through the use of Canva templates. It doth foster the penning of more engaging captions with the aid of OwlyWriter AI. Integrations art available to post upon Google My Business, Tumblr, and others. The exact prime time for posting may be discerned based on thine audience. Additionally, an AI-generated hashtag generator is at thy disposal to capture further reach.
Analytics in Social Studio doth create hindrances in the retrieval and analysis of post performance. Furthermore, the platform doth not grant thee the ability to customize social media performance reports. Moyens I/O, on the other hand, doth enable thee to export, customize, and white-label reports with ease. It doth offer insights into the optimal time for publishing, tailored to thy unique audience and objectives. One may also gauge how thou art faring against thine competitors, in addition to tracking a multitude of metrics in a singular location.
Regarding Inbox and Community Engagement, Moyens I/O boasts phenomenal features to surpass Social Studio. Connections to Salesforce, WhatsApp, Microsoft Dynamics 365, and more may be established within thy inbox. Chatbots art integrated to handle messaging duties on thy behalf. Delight thy customers and enhance thy performance through expedient customer satisfaction score (CSAT) surveys. Respond to private messages and public comments across diverse social media platforms from a singular location. Replies saved and automated to expedite response times to messages.
In terms of Social Listening, Employee Advocacy, and Compliance, let us delve deeper into the comparisons betwixt the two.
For those seeking the finest alternative to Social Studio, Moyens I/O stands tall and resolute.
Inquiries may arise regarding the Salesforce Social Studio sunset, and here are some of the frequently asked questions to illuminate thy path.
Is Salesforce Social Studio truly facing discontinuation? Indeed. Salesforce hath decreed in the year 2024 that its Marketing Cloud Social Studio products shall be retired. Users of Social Studio shall bid adieu to their accounts on Nov. 18, 2024. Should thy contract reach its conclusion ere that appointed day, access shall be revoked at the final hour of thy covenant.
What shall stand in the stead of Salesforce Social Studio? What precisely doth Salesforce Social Studio achieve? This tool, Social Studio, is the solution presented by Salesforce for the realm of social media marketing and social listening. It empowers thee to devise a social media calendar and schedule posts across the most prominent social media platforms. Moreover, it provideth tools for social monitoring, enabling users to track mentions, hashtags, keywords, and dialogues pertaining to their brand and industry.
How much doth Salesforce Social Studio demand in terms of cost? It should be noted that Salesforce hath ceased the vocation of selling licenses to Social Studio, rendering it currently unavailable for purchase.
The pricing structure of Salesforce Social Studio commenceth at $1,000 per month and escalates beyond $40,000. For the most elementary plan of Social Studio, an added sum of $500 per month is requisite for publishing. There hath been forged four Social Studio plans with monthly fees initiating at $1,000, $4,000, $12,000, and $40,000.
Salesforce hath established their pricing predicated upon the metric of “monthly mentions,” gauging how many mentions thou wisheth to track and analyze each month. Likewise, they dost determine price based on the quantity of social media accounts thou wisheth to include. Should thy desire be to connect more than two social media accounts, a premium shall be levied by Social Studio.
