While Elon Musk fired half of his Twitter staff and said goodbye to most of the platforms themselves, Musk said that brands had begun to shoot their ads and that ” big drop in income “Indeed, General Mills, General Motors, Volkswagen or Pfizer Among the big companies that stopped advertising on Twitter Since Musk bought it for $44 billion a week ago.
According to him, those responsible are none other than the activists who deliberately scare away advertisers. ” Twitter saw a huge drop in revenue as activist groups pressured advertisers, nothing changed with content moderation and we did everything we could to appease the activists Musk tweeted on Friday morning.
Advertisers are avoiding Twitter
Here’s Elon Musk’s tweet:Open letter from a group of more than 40 organizationsIt urges 20 of Twitter’s biggest advertisers, including the NAACP and GLAAD, to stop funding the platform because they claim it is. The changes Musk proposes will stifle their voices or allow hate, harassment or fake content to flourish.st. The letter states that Musk’s ownership of Twitter is ” full of hate and misinformation “.
Many advertisers are wary of possible changes in Twitter’s policies and the departure of senior executives. Various industry groups Under Musk, he voiced his concerns about brand safety.
The situation will be quite tense for the billionaire, who must convince the advertisers to stabilize the platform’s revenue. Worse still, IPG, one of the world’s largest advertising companies, a recommendation for customers to temporarily stop spending on Twitter.
Elon Musk strongly defends the changes made on Twitter
Contrary to the claims of several media, Elon Musk said, ” Twitter’s strong commitment to content moderation has certainly not changed “The billionaire even announced that he had noticed a decrease in hate speech” below » Previous standards since the takeover.
Indeed, many accounts have already been disabled or suspended on the platform, according to the company Bot Sentinel, which analyzes more than 3.1 million accounts and their activities on a daily basis for untrue behavior on Twitter. According to their research, Between October 27 and November 1, approximately 877,000 accounts were disabled and 497,000 accounts suspended. That’s more than twice the normal number.
Among them, those who do not carry Elon Musk in their heart, but these will basically be fake accounts used for spam or online fraud.. We know the billionaire officially declared war on fake accounts before he took over, and it looks like Twitter’s moderation efforts are starting to bear fruit.
Regarding the layoffs, Elon Musk justified this decision: unfortunately when the company loses more than $4 million a day there is no other choice. All dismissed employees were offered 3-month severance pay, 50% more than legally required “. In emails notifying employees of the decision, In fact, it says that they will continue to receive their salaries until February 2023.
Elon Musk already most companies rolled up their sleeves to increase their profits, including $8 per month fee for certification. However, a TechRadar report revealed that Elon Musk no longer intends to verify users’ identities before issuing certificates, which could be very dangerous. We’ll see how the billionaire plans to persuade advertisers to return to his platform.
