It only took 4 days for Threads to surpass 100 million downloads. Record growth for Meta’s new social network, aided, of course, by the power of Instagram, to which it is connected, as well as the general frustration of Twitter users. To date, the platform already includes 150 million profiles. Truth be told, many more could be counted if some hadn’t made the mistake of applying.
You may be wondering why Meta chose the Threads.net domain for the web version of its app, rather than a classic .com. The answer is quite logical: Threads.com is already used by another application with a similar name but with completely different functions. The latter is closer to Slack, which offers a chat solution for businesses.
—threads (@Threads) July 7, 2023
Internet users are mistaken and downloading the wrong Topics
However, these Topics created in 2019 have skyrocketed in popularity since July 5, the launch date of the Metal social network. iOS only, app saved 880,000 downloads It moved up to 52nd place in the Business category between 6-12 July. It even exceeds one million downloads on Android. Inevitably, the tool became the most popular in Europe, reaching the top 10 downloads in Germany, Spain and Italy.
Topics (this time Meta’s) are not yet available on the Old Continent, most likely many Internet users have not yet received the note and are still trying to explore this new social network. “Threads is a strong word and an Internet-specific term,” Rousseau Kazi, co-founder and CEO of Threads, told TechCrunch. “It is therefore not surprising that Meta chose a strong name for its public plaza offering. »
Source : TechCrunch