According to site sources semaphoreTikTok is reportedly about to go Walking in the flower beds of the Amazon. The social network wants to open an online store that can be accessed directly from a tab in the application. This will be quite different from the TikTok Shop program, which currently allows brands to pay a commission to ByteDance to sell their products on the platform. This store will offer its own products.
That means the company will have to. create your own supply chain in every market it targets if it wants to stand any chance of winning against Amazon, which claims to be the custodian of small wallets. In addition to having to manage the product catalog himself, will have to operate its own customer service and after-sales services. Even for a company with so much pockets, the challenge remains because young Americans, the company’s primary targets, are known to have varying tastes.
TikTok will be launched to conquer the online market in the United States
With over a billion users, including 150 million Americans, every month, the idea of going online from TikTok isn’t entirely surprising. Its parent company, ByteDance, is a major player in online sales. In the Middle Kingdom, with Douyin. However, replicating this success with its international equivalent, TikTok, will therefore not be so easy. Add to that the future of TikTok’s online store isn’t just up to the company.
ByteDance was chosen by US lawmakers. According to them, the app sends certain users’ data to servers in China, in addition to spreading fake news and pro-Chinese content. As a result, the app begins to be banned in the United States. Despite this, TikTok is said to want to “more than quadruple its turnover in e-commerce.” reached $20 billion this year.
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