TikTok announced that it is suspending a controversial update to its privacy policy. This, in particular, allowed its European users to opt out of exposing their consent to targeted advertising.
It makes me wonder if TikTok really likes getting in trouble with institutions and countries. The huge social network, which is in the sight and sight of the USA for a dirty job such as stealing personal data, this time has drawn the wrath of European institutions. The Chinese social network had planned An update on the privacy policy of its customers in Europe. this is the last specifically, it allowed TikTok to opt out of exposing its European users consent to targeted advertising.
Facing the controversy caused by its update, TikTok has received a huge pause because of this, by various European institutions specializing in privacy protection.. The social network – via one of its spokespersons – stated that it was pausing the update. Time to respond”To questions from stakeholders regarding these proposed changes to personalized advertising in Europe”.
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TikTok suspends privacy policy update in Europe
Concretely, TikTok wanted to distribute this update for a well-targeted purpose. The Chinese social network wanted to give up its permission to collect the personal data of its European users.. The purpose was very specific and especially the social network customize ads the way you wantespecially with confidence “legitimate business interests” as a legal basis for imposing targeted advertisements on users.
But European privacy experts quickly realized that this change in terms of use of the social network posed a problem. And This policy, for example, ePrivacy Policyvoted by the European Parliament. Even Italian regulators followed suit and issued a warning to TikTok stating that this change is not at all compatible with the laws in force in the European Union. For example, The update TikTok wants could make it possible to target more specifically minors in its ad campaigns.
Source : ithome.com