TikTok is about to change its identity. Specially completed short videos. Indeed, the Chinese social network has officially increased the maximum time. Videos ranging from 3 to 5 and 10 minutes. This innovation comes after the distribution of 3-minute videos that caused a stir in the community last July. As you can imagine, this feature is first and foremost material interests.
“By offering longer videos last year, we gave our community more time to create and have fun on TikTok. Today, we’re excited to begin rolling out the ability to upload videos up to 10 minutes long, which we hope will open up even more possibilities for our creators around the world.” said a company spokesperson.
10-minute videos could come to TikTok soon
TikTok is also increasing by increasing the watch time of its videos amounts paid by advertisers. But that’s not the only goal the platform has in mind. TikTok has not hidden its will since its phenomenal breakthrough among the general public.pass youtubeIt is a track that is very difficult to pass.
“Longer-form content allows TikTok to take YouTube more directly”highlights Brendan Gahan, who works at ad agency Mekanism. “Given that YouTube is the second largest search engine, even capturing some of their audience could have huge positive consequences for TikTok. »
However, it cannot be said that users will be enthusiastic about such a change. According to data from TikTok, videos longer than one minute, stress them out. On a platform that encourages massive consumption of content, these long videos can feel like a waste of time. in 2021 12% of YouTube videos were shorter than one minute.
Source: wired
