At this point, almost every smartphone app is likely to contain bite-sized “stories”. (Sometimes, when we open the calculator app, we’re surprised not to see updates about our friends night on the town.) So it shouldn’t come as a surprise as we live now. TikTok Stories.
Following the likes of Instagram, Snapchat, Facebook, and more, TikTok is the latest app to jump on the trend. And business is both good and good for your business. Let’s get straight to the point before I get confused any further.
What are TikTok Stories and how do they work?
TikTok Stories Short video clips that expire after 24 hours. Although slightly shorter, they are similar to Instagram Stories, with a maximum limit of 15 seconds (Instagram’s long-standing 16-second limit was recently updated to 60 seconds).
Each 15-second Story you post appears in sequence, so you can put together a series of short clips if you need more time to deliver your message.
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♬ Monkey Spinning Monkeys – Kevin MacLeod and Kevin the Monkey
Despite their similarities to Stories on other platforms, some features set TikTok Stories apart from the pack.
When you post a Story on TikTok, it appears in your main stream, tagged with a blue Story icon that takes viewers to that particular Story. This means all of your relevant content lives in one placeEven if you have to stream multiple episodes because you exceeded the 15 second time limit.
Even better (if you don’t have a troll problem), TikTok Stories includes the comment section embedded in the post. While Instagram Stories only allow viewers to respond to a story privately, TikTok offers another place for conversations to continue publicly.
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♬ Elevator Music – Bohoman
TikTok Stories has been around for a little over a year, but the feature still hasn’t been officially introduced to all users. So if you don’t have them yet, don’t worry – they’re coming.
How to Make a Story on TikTok
If you’re lucky enough to have TikTok Stories, posting them is incredibly simple. Just follow these steps:
Step 1: Start making a regular TikTok.
Tap . plus icon in the bottom menu bar, then start creating your content. You can record video, take photos or upload existing content from your camera roll.
Step 2: Customize your content.
Use TikTok’s powerful library of tools including sounds, effects, stickers, filters and everything else.
Step 3: Push your post.
Once you are happy with your content and ready to publish, you will be faced with two options: Nextwill create a regular TikTok post, or Submit to Storywhich will send it to your story.
If that’s not simple enough, there is an even easier way. Go to your TikTok profile and blue plus sign next to your profile picture.
Boom — you’re instantly in the Create Story section.
Once the story is published, it will appear on the For You and Following pages. When you post a story, blue circle It will also appear around your profile picture. Curious followers can tap the ring to view your story.
You know now How Let’s move on to the reason for adding Stories on TikTok.
Why should you use TikTok Stories?
There are two main reasons why using TikTok Stories gives you more TikTok views:
- Adopting any new feature in this incredibly popular app will most likely make an impact for you and your brand, and
- Stories have proven successful in almost all other applications.
But there are many more specific reasons why TikTok Stories are good for your brand. Some of those:
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♬ original sound – skye | social media coach📱
Stay ahead of the curve
Although they’ve been around for over a year, TikTok Stories are just getting started. They may not be the most popular feature on the platform (yet) – but that makes them the perfect sandbox for you and your brand. Social platforms want you to use their new features and often rewards users with more access.
Also, if you’re the first in your field to master TikTok Stories, you have a distinct advantage over the competition.
Test what works
Social media professionals often use sponsored posts to A/B test content before deciding on a permanent post or campaign. Instead of spending money pitting two posts against each other, Use stories as your testing ground.
Try one campaign, then try the other on a different day, at the same time. TikTok’s metrics allow you to measure which story has more reach.
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♬ A Cloud Away – Pharrell Williams
Find new ways to impress
TikTok Stories also open up new opportunities for influencers and brands alike. After all, there are many ways to monetize this new feature.
A brand can hire an influencer to take over their daily Stories, or they can charge a brand a lower fee to promote their product in Stories if an influencer isn’t willing to pay big bucks for a main feed post.
you can keep it short
You don’t need to be an industry analyst to know what the masses want shorter bursts of content larger quantities and Stories is the perfect place to do them. You don’t need to worry about timing and you don’t really need to fly away. Stories are the perfect place to provide quick content that makes your audience want more.
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♬ original sound – Bader Al Safar
Lower bets/higher returns
TikTok is for everyone, but the app’s explosive popularity has meant a gradual increase in slick production for branded posts. This is a good thing, of course, but it can also mean more time spent on brands.
Generally speaking, the expectation for stories on any social platform is that the content is less effortful and will expire. With this in mind, you can post more contenton TikTok Stories more often and don’t worry it will hurt your algorithm.
TikTok Stories FAQ
Here are answers to some frequently asked questions about TikTok Stories.
How long can TikTok Stories be?
TikTok Stories at maximum 15 seconds, but you can publish multiple stories at the same time. It’s important to find a sweet spot that works for your audience. If you’re just getting started, we recommend testing up to four stories (or 60 seconds of content).
Can you see who viewed your TikTok Stories?
Good news for lurkers: Unlike Instagram, TikTok Stories doesn’t offer a complete audience list. That said, TikTok Stories includes a public comments section, as well as the ability to like, combine, or duet stories, so there are plenty of ways to interact.
How long do TikTok Stories stay airborne?
After TikTok Stories ended 24 hours and it will no longer appear in your public feed. Fortunately, you will still have access to an archive where you can view all your old stories and review their statistics.
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♬ Roxanne – Instrumental – Califa Azul
Can you delete TikTok Stories?
Yes, deleting your TikTok Story is easy. If you decide you can’t wait 24 hours for it to disappear, view your Story and three points in the lower right corner of the screen. From here, just To delete Option to remove your story.
Why doesn’t my TikTok have Stories?
TikTok Stories has been long and slow to roll out, so you may not have TikTok Stories yet. But the feature is also pretty hidden, so chances are very high that you had it and didn’t even notice. Make sure your TikTok app is up to date, then go to your profile and blue plus sign based on your profile picture. If it’s there, you have Stories.
Who sees my TikTok Stories?
Anyone who follows you will see your TikTok Stories appear on your For You Page and in your standard feed. Stories are distinguished by a blue story icon. Also, if you have an active TikTok Story currently live, there will be a clickable blue ring around your profile picture.
Need help managing your TikTok? Grow your TikTok presence along with your other social channels using Moyens I/O. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it for free today.
