If you’re a hero with your TikTok content and insist on organic reach…stop it. There’s no shame in it Boosting a post with the TikTok promotion feature. Even the best of us need help sometimes, like when I got stuck in a pair of coaches in the Gap.
Not to be completely “friend pressure” on you, each The social media platform offers some kind of paid escalation option today. With just a few taps, you can boost posts on Facebook, Instagram and LinkedIn and reach audiences far beyond your own organic network.
In this article, we dig Everything you need to know to get TikTok’s Promotion feature working for you. Consider this a social ad ’empowering shot’. (I will show myself.)
What is a TikTok promotion?
The TikTok Promo feature allows you to turn your existing TikTok videos into ads with just a few taps.
The Promote feature is available directly in the TikTok app for all TikTok accounts. Tailor the promotion to your budget, timeline, and target audience… and then take a step back as you distribute your TikTok video everywhere.
Promoting can help you gain views, drive traffic to your website, or build a larger following. Basically, if you have a few dollars to spend, Promotion is a shortcut to strengthen your reach on TikTok.
When your campaign is over, Access all kinds of interesting analysis on the performance of your promoted TikTok video. Metrics:
- viewing
- Love
- shares
- Comments
- Website clickthrough rate
- Mass age and gender
But before you start mashing the Promote button, remember this: There are a few restrictions on what types of videos you can promote.
- Promote feature on TikTok only works for public videos
- You can’t use Promote on videos with copyrighted audio. (You’ll need to compose your soundtrack from TikTok’s commercial music library of 500K+ audio clips. Or original songs and sounds are fine, of course.)
- Videos that violate TikTok’s guidelines may be rejected for Promotion (more on that below!)
Using a little bit of that enhancing magic on your TikTok content is definitely not cheating – it’s just common sense.
There are many other ways to advertise on TikTok or boost your organic TikTok marketing, but TikTok Promotion is the best of both worlds. Promote takes creative, engaging TikTok content you’ve already created and uses the power of TikTok’s powerful algorithm to help it target a whole new audience on its For You Page.
How to promote on TikTok
TikTok’s Intro feature is pretty intuitive, but still, I’ll walk you through it step-by-step. (I’m really cute despite what people in Gap say about me.)
Before you start: If you have an Android phone, you can pay for your TikTok promotion with a credit card, but if you’re using iOS, you’ll need to top up your TikTok coins first.
one. Make a video and post it on TikTok. New to the app? Read how to create a TikTok video here and then come back for step 2.
2. Watch the video and tap the “…” icon with three dots on the right. This will open your video settings. Tap the Promote icon (looks a bit like flame).
3. Choose your target to promote the video: more video views, more website visits or more followers.
4. Choose your audience. You can choose TikTok for you or customize your own based on gender, age range, and interests.
5. Determine your budget by choosing how much you want to spend each day and how long you want the promotion to last. When you tweak any of these numbers, you’ll see your “estimated video views” change. Tap next when you’re happy with your budget.
6. On the Overview page, you will have one last chance to review your selections before running your campaign. Then your video will be sent for approval.
Another way to access TikTok Promote is to find it in the Builder Tools Menu.
- Go to your profile and tap the three horizontal lines in the upper right corner.. This will open a menu at the bottom of your screen – tap on Builder Tools.
- Tap Promote.
- Here, Select one of your videos under “promotable videos” and follow steps 3-6 above.
How much does TikTok Promote cost?
You set your own budget for TikTok Promotion and choose how much to spend for a certain number of days. The minimum spend for a TikTok promotion is 3 USD per day, and the maximum spend is $1,000 per day.
TikTok will give you a set of estimated video views while setting your budget and timeline. As a broad benchmark, TikTok says you can get up to 1,000 views for as little as $10.
It is said: keep in mind that the specific audience you are targeting may affect your reach.
If your targeting is broader (for example, all women aged 13-54), but narrowing down a super-specific audience (for example, men over 55 who are interested in beauty and beauty), you can reach much more people. personal care) you may find your estimated appearances slightly smaller. (In this case, you’re probably getting quality, even if you don’t. quantity.)
Is TikTok Promotion worth it?
The beauty and curse of social media: You never know what will click.
The truth is, nothing is guaranteed. You can memorize everything about the TikTok algorithm. You can post every day at the best time. You can do everything possible to optimize your organic reach… and still fall short.
So, if you can’t crack the For You Page and want some help, then yes, TikTok Promote is worth it.
Depending on your specific goals and audience, TikTok Promotion can help you with:
- Reach more users
- Reach a specific, targeted demographic of users
- Gain new followers
- Earn likes, shares, comments
- Drive traffic to your site
Threadbeast, for example, promoted a video announcing a giveaway and reduced their cost per acquisition by 13%.
Augmented reality app Wanna Kicks increased the reach of a demo video and received 75,000 app installs over the course of the campaign.
By spending some money directly in the app to boost your content, you can guarantee you’ll get more views from real users. (On the other hand, paying for comments, likes, and followers from sketchy third-party sites is too much immortality a great idea.)
The Promote feature obviously can’t promise that people will like what they see – but at least you’ll know they saw it.
Reasons why TikTok didn’t approve your promotion
Just because you went through the not-so-strict six-step process to promote your video doesn’t mean TikTok will approve it.
Every promoted video has a review process that must go through before it can appear in people’s feeds. If your campaign was disapproved, it could be due to one of the following:
- Your ad makes an exaggerated or misleading claim.
- The ad has spelling or grammatical errors.
- Your ad has distracting capitalization or uses symbols instead of letters.
- Low quality video, image or audio.
- The products or prices in your video are not consistent with what you are actually selling.
- The website your video is promoting is down or doesn’t comply with local regulations
- Your ad has an unauthorized third-party logo
- Shocking, sexual, creepy or uncensored content
Source: TikTok
More details on TikTok’s advertising standards can be found here.
How to cancel a promotion on TikTok
Changed your mind about promoting your video? No problem. You can easily cancel your TikTok campaign.
Just like installing TikTok Promote but vice versa.
Go to your promoted video, tap the three dots in the bottom right and tap “Turn off promotion”.
You are only charged for the number of days your campaign actually runs.
We had a lot of fun here today learning how to use the Promotion and remembering why I was banned from the Gap. But if you remember one thing about TikTok Promote, it’s this: Promote is just a tool to get more access to your content; cannot force people to like or engage with your video.
Connecting with your audience starts with great content. You can learn more about creating TikTok videos with original impact here.
Grow your TikTok presence along with your other social channels using Moyens I/O. Schedule and publish posts for the best times, engage your audience, and measure performance – all from one easy-to-use dashboard. Try it for free today.
