While TikTok may soon start trading online to compete with Amazon, the Chinese social network is now struggling with a new market: that of the music stream.
As a matter of fact, Byte-Dance, the parent company of TikTok, announced on Friday, July 7, 2023. Launch of TikTok MusicA brand new subscription-based music streaming platform like Spotify, Apple Music or Deezer.
TikTok Music, the extension of TikTok
In fact, it’s a logical continuation of TikTok, which is already a social network focused specifically on the music experience. allowed certain titles to come to the fore again thanks to quotes that went viral. For example, we remember Fleetwood Mac’s song Dreams turned into acclaim thanks to a TikTok video by Nathan Apodaca, an American father.
Social network aims to develop with TikTok Music”TikTok’s music discovery process already known for empowering artists and creating hits by helping users enjoy their favorite viral songs, giving them the ability to listen, download and share tracks with their community. ByteDance wrote in a statement.
Also read: TikTok will launch Tako, its own ChatGPT-like artificial intelligence
Features similar to other platforms
According to the Chinese company, TikTok Music already offers several features:
- Sync with TikTok : possibility to sync your TikTok and TikTok Music accounts to enjoy music from your favorite clips
- Play TikTok Achievements : Play full versions of the most popular songs on TikTok
- Discover more personalized music : swipe up and down to discover songs recommended for you
- Find your music community : have your say in the comments, go behind the scenes and connect with music lovers like you
- Real-time lyrics display
- Creating collaborative playlists with your friends
- Import your music library to play your music on TikTok Music
- Search for songs by entering lyrics
- Shazam-like feature to easily identify any song
TikTok Music presents itself as: an ad-free subscription formula, with song download feature for offline listening. ““We’re excited by TikTok Music’s huge potential to create value for the music industry, along with the possibilities it offers to music lovers and artists.” Guarantees ByteDance.
For now, this new platform, only available in Brazil and Indonesia. In Brazil, the subscription is billed at $3.49 versus $3.25 on iOS and $2.96 on Android (minimum 1st year) in Indonesia. ByteDance has yet to give details about a possible international launch, including in France.
Kalau ngomongin TikTok sama musik, nih island yang baru buatmu 😎 Download the app TikTok Music, bisa langsung nyambung sama FYP TikTok public! Balancing songs viral favorites public sector full and temukan lebih banyak lagi lagu hits—Public pasti Dengernya dis sini duluan 😉 #No Watching pic.twitter.com/8iO7xw3xnH
— TikTok Music Indonesia (@tiktokmusicid) 6 July 2023