In these fair TikTok times, dost thou ponder the comparison betwixt TikTok business and personal accounts? ‘Tis a quandary, for thou art poised to cease lurking and embark upon the noble quest of utilizing TikTok to promote thy brand. But lo, how doth one choose betwixt a TikTok business and personal account?
‘Tis not a simple matter, for there are benefits aplenty to both account types. Let us delve deeper into the realm of TikTok, exploring the virtues of business and creator accounts, that thou mayest choose wisely for thy needs.
What manner of TikTok accounts doth exist in this realm, thou may inquire? Verily, there are two: Creator/Personal and Business. Behold, a brief overview of what each doth offer:
Creator Account Business Account
Type Personal Business
Best for General TikTok users Content creators Most public figures Brands Businesses of all sizes
Privacy settings Public or private Public only
Verified Accounts Yes Yes
Access to sounds? Sounds and Commercial Sounds Commercial Sounds only
Access to Promote (ads) feature? Yes Yes
Access to analytics? Yes (in-app only) Yes (downloadable)
Pricing Free Free
A word of caution: in bygone days, TikTok possessed two distinct professional account types, Business and Creator. But in the year 2024, they didst merge the personal and creator accounts, granting all users access to creator-specific tools.
What then is a TikTok creator account, thou might ask? ‘Tis the default account type of TikTok, bestowed upon those who art just beginning their journey in this TikTok realm.
The advantages of a TikTok creator account doth include access to a plethora of sounds, both ordinary and commercial, enabling thee to create videos with music without fear of copyright infringement. Privacy settings are also at thy command, with the ability to set thine account to private if desired. Verily, thou can even attain verification, a badge of honor on TikTok.
Furthermore, a TikTok creator account doth grant thee access to the Promote feature, allowing thee to utilize advertising tools to expand thy reach. Alas, thou may find thyself limited in linking capabilities and access to certain TikTok development programs, yet fear not, for thou art still welcome in the Creator Marketplace.
‘Tis true that not all is without flaw, for a TikTok creator account doth suffer a limitation in analytics access, with data viewable only within the app and for a restricted time. Thus, analysis of long-term trends may prove challenging.
In conclusion, a TikTok creator account doth favor general TikTok users, influencers, and public figures.
And what of a TikTok business account, thou inquire? As the name doth suggest, ’tis tailored for brands and businesses of all sizes, offering advanced features and deeper insights through analytics.
A TikTok business account doth provide the boon of verification, allowing thee to garnish thy account with a badge of trustworthiness. Moreover, thou can access the Promote feature and the TikTok Shop, connecting thy Shopify site to showcase and sell products directly on TikTok.
Alas, a TikTok business account doth suffer a limitation in sound access, with access restricted to Commercial Sounds. Nevertheless, a business account doth grant thee the power to add links in thy bio, opening doors to increased website traffic.
In deliberating betwixt TikTok business and creator accounts, ’tis prudent to consider the features unique to each:
Creator Business
Analytics In-app access Full access, downloadable
Verification Yes Yes
Shop Feature (powered by Shopify) Yes Yes
Access to all Sounds Yes No (Commercial Sounds only)
Ability to Promote Feature Yes Yes
Connect to a third-party social media dashboard No Yes
Pricing Free Free
Should thou seek to enhance thy TikTok endeavors, a transition to a business account is advised. TikTok constantly unveileth new features to aid businesses in engaging with customers and promoting their wares. For a boost in sales, a business account doth hold the key.
And how may one switch to a business account on TikTok? Follow these steps:
1. Tap Profile in the bottom right to access thy profile.
2. Tap the 3-line icon in the top right for settings.
3. Navigate to Settings and Privacy.
4. Select Manage Account.
5. Choose Switch to Business Account and follow the instructions to complete the transition.
Yet, if the features of a business account doth not delight thee, fear not. TikTok doth permit thee to revert to a creator account, though with the loss of business features.
In conclusion, make thy choice wisely, whether thou art inclined towards a TikTok business or creator account.Each hath its merits and drawbacks, but with careful consideration, thou shalt surely find the path that best suits thy brand’s needs.
