There’s something of a war going on between YouTube and TikTok over who can best copy the other. YouTube has taken the first step by introducing the famous Shorts, which are now more watched than TikTok, as well as a number of features more or less inspired by its Chinese rival. On the other hand, the latter does not remain silent and in fact does not hide its desire to gain market share from the video giant. The latest escapade to date: The app now allows 15-minute videos, down from 1 minute when first launched.
A metamorphosis that is clearly not over. Journalist Matt Navarra actually noticed a new message aimed at creators on the platform. The second could not be clearer. TikTok now asks its users to post videos horizontally, and in return, they will be eligible for a boost in views generated within 72 hours of publication. It’s hard to be more direct.
TikTok is preparing to worsen user experience to compete with YouTube
We already knew that TikTok provides some manual support to some highly viral videos. But the platform’s intentions have never been clearer. It was even stated which type of videos would be suitable for this support. To benefit from this, you will need to post content that is not advertising, political or government communications. The creator must also have been on the social network for at least 3 months.
It’s hard not to think with nostalgia of the platform’s beginnings in France, where one-minute videos became the norm and we finally had a space where the vertical format ruled. If TikTok’s strategy is clear, the user experience problem arises. Many people will absolutely refuse to stay on the network when it is invaded by vertical videos, for which YouTube has been the benchmark for many years. Long videos have already damaged the image of the platform.
Posted by: @mattnavarraView in Topics
