TikTok: a hidden button allows employees to make any video viral

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A new report from Forbes has shed more light on how certain videos go viral on TikTok. Company employees explained that they have the power to increase clips manually.allows them to reach a wider audience on the platform. This news comes as we know your data is no longer personal on TikTok’s servers.

TikTok and ByteDance staff, according to six current and former employees of TikTok and its parent company ByteDance, as well as internal documents and communications reviewed by Forbes, artificially promoting the distribution of certain videosand therefore manually bypass the algorithm of the social network.

Also read – TikTok fined 5 million euros, a big first in France

TikTok can play your video with just one click

Understanding TikTok’s algorithm is quite simple. When you’re online, your video is first broadcast to a small group of users of a few hundred people. If they interact about it, that is, if they leave comments or watch until the end, they are then distributed to a larger group, And such. Otherwise, it will be buried by the algorithm and there is no chance of it going viral later.

However, TikTok employees will have the power to get through this. In total, approximately 1-2% of the total number of video views per day will be due to human intervention.This made one video stand out from the rest.

Sources told Forbes that TikTok uses “heating” to attract influencers and brands by artificially increasing the number of views for its videos. So this app has managed to benefit certain influencers and brands. That TikTok is in a commercial relationship to the detriment of others with which it is not affiliated.

Of course, the report unsurprisingly shows employees abusing this power. to increase the number of views of their own or their relatives’ accounts. TikTok had to respond to the investigation to defend itself. ” We promote specific videos to help diversify the content experience and introduce celebrities and promising creators to the TikTok community. Only a few people in the United States can approve content for promotion in the United States, and this content represents approximately 0.002% of the videos in their For You streams. TikTok spokesperson Jamie Favazza clarified the issue.

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