If you’re like most Instagram users, you probably only monitor a handful of Instagram metrics. Maybe you check how many likes and comments your posts get or how many followers you gained in the last month. But do you really know which Instagram metrics are important and which are not?
In this blog post, we’ll take a look at the one Instagram metrics you should be tracking in 2022. We’ll also include some comparisons so you can see how your performance stacks up against other Instagram users.
The most important Instagram metrics to watch in 2022
Here are the most important Instagram metrics for 2022.
follower growth rate
Shows follower growth rate How fast your Instagram account gains or loses followers. This important metric shows how well your Instagram content is performing and how well your target audience is performing. busy with your brand.
While followers can be touted as a measure of vanity, your follower growth rate is a good indicator of whether your Instagram marketing campaigns are working. If you’re seeing a steady increase in followers, new people will likely discover and engage with your brand. While the exact number of followers you have is less important, rate of change of this number It’s a good metric to watch.
As you track follower growth, be sure to keep an eye on both of you. total number of followers also your net follower growth. Net follower increase is the number of followers you may have lost from the number of new followers you have gained.
Follower growth rate comparison: The average Instagram account sees a 1.69% follower growth rate each month. If you’re not hitting that mark, check out these tips for growing your Instagram followers.
Reach and reach rate
Reach is an Instagram metric that tells you: Number of people who saw your post. This is different from impressions, which measure the number of times your post was viewed. That is, if the same person sees your message three times, it will be considered three impressions. But each user is counted only once on accessA more accurate way to measure how many people see your content.
Reach rate is another Instagram metric that tells you: Percentage of followers who saw your post. Divide a post’s total reach by the total number of followers to calculate the reach rate. For example, if you have 500 reach and 2000 followers, your reach rate is 25%.
Reach benchmark: The average reach for brands with large followings is 12% for posts and 2% for Stories.
Interactions by follower
Of course, you want more people to see your content. But you also want people who see it to be really interested, right? This is where follower interactions come into play. This Instagram metric average number of interactions with your content for each of your followers. The higher this number, the better.
To calculate followers’ interactions, simply total number of interactions on your account (likes, comments, shares and posts) and total number of followers there is. Then multiply that number by 100 to get a percentage.
Here is an example: Let’s say your Instagram account has 5,000 followers and gets a total of 1,000 interactions each month. This gives you a 10% (500/5,000×100) engagement rate by followers.
Interactions by follower comparison: The average Instagram account sees an engagement rate of between 1% and 5%. Engagement rates by follower criteria are less well documented, but you can assume anything above 5% is gain. Learn how to calculate your engagement rate here.
Interaction through access
Engagement rate by reach shows you: percentage of people who see your content and interact with it in some way. This includes accounts that don’t follow your page but may have seen your ads, Reels or Instagram Stories.
To calculate engagement rate by reach total engagement rate by the number of followers your content reaches. Then multiply that number by 100 to get a percentage.
For example, let’s say you run an Instagram ad campaign and your ad gets 50 likes and 400 reach. This gives you an engagement rate of 12.5%.
Interactions by reach comparison: While there are no hard rules, a good Instagram engagement rate is above 5% by reach benchmark.
website traffic
It does not exist in a social vacuum. In fact, the best social media strategies are theirs. the entire digital ecosystem and how social media can play a role in driving traffic to websites or apps. You want your customers to not only see your content, but also take action such as making a purchase, signing up for a newsletter, or downloading an app. That’s why it’s important to him Track website traffic from Instagram.
There are several ways to track this Instagram metric:
Google Analytics: You can track how many people visit your website from Instagram using Google Analytics. Go to Reports → Acquisition → Channels and select Social. From here, you will be able to see which social channels are driving traffic to your website.
Instagram Analytics: If you have a business profile on Instagram, you can also track website clicks from Instagram using Instagram Insights. To do this, go to your Instagram profile, click three lines Select in the upper right corner and insights. Next, select Accounts reached and scroll down to see Website faucets.
Hoot Suite: Moyens I/O Team, Business and Enterprise users enjoy the added benefit of Ow.ly links that add detailed tracking parameters to your Instagram links. To use ow.ly links Shorten it with ow.ly while in Composer. Next, select add tracking and set custom or preset parameters. click To apply. Data from your ow.ly links will then be displayed in Moyens I/O Analytics and you can include them in your social media reports.
Website traffic comparison: Hey, the more traffic the better. There really isn’t much when it comes to website clicks from Instagram. If you’re not getting any traffic, think about how you use the links and there’s room for improvement.
Story interaction
Instagram Stories are used by 500 million accounts daily. 58% of users say it is. Getting more involved after seeing a brand in Stories. This is not a feature you want to miss!
But just posting Instagram Stories isn’t enough. you have to make sure that people seeing and interacting with them. Shares, replies, likes, and profile visits are all important Instagram metrics that can help you measure the success of your Stories.
So, how can we track Story interaction?
There are several ways. First, after posting a story to your Instagram Business profile, eye icon It lets you see who viewed it in your story.
To get even more detailed insights, click on it. chart icon. This gives you an overview of posts, replies, profile visits and sticker clicks.
You can also add the Panoramiq Insights app to your Moyens I/O dashboard. This will give you a detailed view Story analytics, views, and interactions.
After collecting your data, there are two ways to measure your Stories engagement.
- To measure awareness: Divide the Story reach by the number of followers to see what percentage of followers are watching your Stories.
- To measure actions: Divide total interactions by total reach and multiply that by 100.
Story interaction comparison: An average Instagram Story reaches 5% of your target audience, so any number higher than that is an understatement.
Instagram real posts
Instagram Reels is on the rise as Instagram’s fastest growing feature. There are many ways to measure Reel performance, from reach to games, engagement and beyond. However, we want to focus on Real stocks. Why? Why? because shares have the potential to double, triple or even quadruple your reach. And this is something worth watching!
You can track your Instagram Reals metrics using: built-in Insights feature on Instagram.
Select any Reel to view Reel posts on Instagram and three points in the lower right corner. Next, click View Analytics. Data on likes, shares, comments and registrations will be available here. Make sure to compare reach across different Reels to see which type of content performs best.
Reals stock comparison: Once again, more here. If your content is shared regularly, you are doing something right. Be sure take note of posts that get lots of shares and analyze what makes them so successful. You can then replicate this formula for future Reels.
New Instagram metrics in 2022
Instagram is constantly evolving and that means the platform’s metrics are constantly changing as well. To keep up with the latest Instagram trends, you need to be aware of new metrics that will matter in 2022.
Here are some of the most important Instagram metrics to consider:
- Rate of viewing stories: This new Instagram metric shows you how many people watched your Stories from start to finish. It’s a good way to measure the quality of your content and see if people are genuinely interested in what you’re sharing.
- Drop rate: Instagram will now show you how many people watched your videos from start to finish. This is a great metric to monitor if you use Instagram to promote your products or services, as it will give you an idea of how engaging your videos are.
- Interactive audience: Use this metric to see demographics like location, age, and gender for anyone interested in your content. This includes people who follow you and those who don’t.
- Roller interactions: Total likes, comments, shares and savings your reels have received.
Here you got it! The most important Instagram metrics for 2022. Would you like to continue learning? Check out our complete guide to Instagram Analytics for Business today.
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