LinkedIn hashtags were introduced in 2018. While you may already be familiar with Instagram hashtags and Twitter hashtags, LinkedIn’s hashtag space is a bit different from other social networks.

Just like Twitter or Instagram, a LinkedIn hashtag is any combination of letters, numbers, or emojis that follow the # symbol. #FunFact: The technical term for a hashtag is octothorp.

Using hashtags on LinkedIn will make your content more discoverable and help you connect with members who might be interested in your company.

But because LinkedIn is a professional platform, it’s important to ensure hashtags work properly. Trending hashtags on other sites aren’t always appropriate, especially for LinkedIn. #KariyerBitiyorTwitterSpelling Errors#WhyIQuit and other memes that are unlikely to fly with your tops.

this guide hashtag basicsto research Special tips and tricks for using hashtags on LinkedInand highlight some most popular hashtags used on the platform.

How to use LinkedIn hashtags

Where can you use hashtags on LinkedIn? In your posts (LinkedIn calls these “updates”) and LinkedIn articles.

Adding hashtags to your LinkedIn updates and articles increases your chances of being discovered by LinkedIn members who follow or search for the hashtag you use.

How to add hashtags to your LinkedIn update:

  1. From the home page, a Share an article, photo, video or opinion space
  2. Write, upload or link your content
  3. Add hashtags using the # symbol

How to add hashtags to your LinkedIn article

  1. From the home page, click write an article under the update area.
  2. When you are ready to publish your draft article, Publish in the upper right corner. A pop-up window will open.
  3. Inside Tell your network what your article is about field, add copy along with relevant hashtags to promote your article. This will appear as a comment on your article when you publish it.
  4. Note: You cannot edit or remove hashtags after clicking Publish.

You can also add hashtags to your profile. title and summary, but these work the same as untagged keywords. Instagram just added hashtag link functionality to the bios, so maybe LinkedIn will follow suit soon.

16 LinkedIn hashtag tips and tricks

1. Use mint copy hashtag

Don’t leave your hashtags hanging. Even if you’re sharing an image or video, hashtags are no substitute for perfect copy. Your posts should always contain at least one line of descriptive text and contain a call to action.

Hashtags can be placed after or inside the copy, as long as it makes sense.

As a best practice, write your copy and then see if certain keywords can be converted into hashtags. #don’t #hashtag every #word. Not only will this look like spam, there’s no point in tagging words that don’t matter.

Always remember the purpose of your post and use hashtags to facilitate them, not compete with them.

2. Use punctuation in the right place

Like hashtags elsewhere, LinkedIn hashtags can only contain letters, numbers, and emoji. Any spaces or symbols used within the tag will break the link.

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This means no apostrophes, commas, exclamation points, or hyphens.

Here are some key punctuation dos and don’ts:

  • DO NOT DO THAT add space. Multiple word hashtags should be grouped together. For example: #Just Do It, not #JustDoIt.
  • TO DO capitalize multi-word hashtags. Heading will greatly improve readability and prevent misreading of hashtags. (To see #now dead or #Susanalbumparty)
  • DO NOT DO THAT use symbols or punctuation marks. Grammarists may hesitate to turn into I’m Im or you are you, but hashtags work by their own rules. Thus, Hillary Clinton’s 2016 campaign slogan “I’m With You” became #ImWithHer in the hashtag format.
  • TO DO Add punctuation marks around your hashtag. If your hashtag is in a sentence and is followed by a comma, end mark, or other punctuation mark, including one of these will not affect the tag.
  • TO DO check your spelling. Hashtags are often overlooked in proofreading, but a misspelled hashtag is a missed link.

3. Don’t overdo it

There is no limit to the number of hashtags you can use in a post on LinkedIn. we said, we recommend limit each post to no more than five hashtags.

Otherwise, you’ll end up sounding like this.

Using too many hashtags on LinkedIn can also cause the LinkedIn Algorithm to mark your post as spam.

4. Make sure your hashtags are public

If you run a business profile on LinkedIn, your profile and posts are likely already public. But it never hurts to check.

Simply edit general profile settings settings Make my public profile visible to everyone. That way, your hashtag can be searched by LinkedIn’s 562 million members, not just your personal LinkedIn network.

Click on Shipping Settings for individual shipments and Public + Twitter If you want to share your post and hashtags on Twitter as well.

5. Find your brand niche

There is a niche community online for every industry and topic, and they often use specific hashtags.

Whether your followers describe themselves as #avgeeks or #girlswholift, using the right niche hashtag will connect you to an online community passionate about your industry.

Search for industry-specific LinkedIn hashtags here. Be sure to also check out Instagram, Twitter, Reddit or other online forums for inspiration.

Not everyone is familiar with niche tags, so strike a balance by using popular generic hashtags as well.

7. Consider location-based hashtags

More than 70 percent of LinkedIn users live outside the United States. Adding a destination tag can be helpful if your post or article is about a specific region or is geared towards a specific geography.

8. Use LinkedIn’s suggested hashtags

When you start writing a post, LinkedIn will automatically suggest relevant hashtags. Include them if they seem appropriate. But don’t add them just for that reason.

Be mindful of your hashtag use.

9. Follow hashtags to discover more ideas

Start following hashtags related to your brand. Posts with hashtags you decide to follow will appear in your LinkedIn feed.

You can also pin your favorites to your homepage.

You can start following LinkedIn hashtags in several ways, but the easiest way is to add it here. A list of hashtags you follow on LinkedIn can be found in the left sidebar at the bottom of the homepage. Your Communities.

Click on each hashtag to get an idea of ​​how others are using the given hashtags. See if members are using additional hashtags that you can follow and use. Click for more inspiration discover more at the bottom of your hashtag list.

10. Identify your most successful posts

Use LinkedIn Analytics to determine which of your posts and articles are performing best. What hashtags did you add? If a certain hashtag is often found in your top posts, it can be a keeper.

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11. Use event hashtags

Many professionals use LinkedIn to network before, during, and after industry conferences and events. Most events these days have hashtags. Use an event hashtag to indicate your company’s presence or participation, virtually or personally.

Here’s a #FunFact: first hashtag used (on Twitter) It was #barcamp. It was suggested by Chris Messina, the self-described hybrid godfather of networking in a tech conference series.

12. Make sure your hashtag means it should be

Avoid the failure of LinkedIn Etiquette by making sure your hashtag means what you want it to mean. For example, Blackberry’s use of #RIMjobs to announce Research in Motion job opportunities may have resulted in a few awkward job interviews. See also #CLitFest and #hobbits.

The easiest way to make sure your hashtag is safe is to research the hashtag in question and review the results carefully.

13. Create a campaign or company hashtag

Create a hashtag to coincide with a brand campaign or recurring company initiative. Here are a few do’s and don’ts to consider before you get started:

  • TO DO be yourself. Do not rip off an opponent’s tag.
  • DO NOT DO THAT use too many words that typically require punctuation.
  • TO DO keep it short and simple. The best campaign hashtags are usually three to four words. Consider: #DoUsAFlavor, #ShareACoke or #HeForShe.
  • DO NOT DO THAT Forget tip 12 and test your hashtag first.

Brands can also use LinkedIn Elevate to create a company hashtag. The company hashtag can be automatically added to employee posts, helping to increase your company’s visibility and tag company-related content.

14. Save your LinkedIn hashtags for future use

Whether you’re using the notes app, Google Doc, or spreadsheet, it’s a good idea to save your LinkedIn hashtags. You can organize them by category or popularity and follow campaign hashtags or current hashtags like #InternationalWomensDay or #EarthDay. Doing so will help you save time in the long run.

15. Know when to mention @

Do not use a hashtag where it would be better to mention @. If you’re trying to tag a company or person, tagging them with the @ symbol followed by their name is a better way to get their attention. It also means you can focus on keyword hashtags instead.

16. Don’t underestimate hashtag literacy

#TFW Nobody likes your LinkedIn update because they don’t know that “TFW” means “then”.

#DYK Is LinkedIn’s demographic a bit older than other social media sites? So don’t assume that everyone in your audience will be familiar with hashtag abbreviations like #TFW, #DYK (did you know), #ICYMI (in case you missed it), or others.

Stay in tone for your brand and target audience. #TFW may work on Twitter, but not on LinkedIn’s more professional platform.

Use LinkedIn Analytics to make sure you’re familiar with the demographics of your audience. If you’re not sure a hashtag abbreviation will work, have it run by someone who fits your audience profile.

To see how many people are following a LinkedIn hashtag, enter the tag in the title search bar. The results will show how many members followed the tag.






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