Hark! Your detailed manual for utilizing LinkedIn Live to burgeon your brand and commune with your community visage-to-visage.
Behold! The time has come for you to join the LinkedIn Live brigade, yet find yourself in need of guidance on where to commence. Fear not, for we shall guide you through this endeavor.
Perchance you ponder: what be LinkedIn Live? ‘Tis the live streaming hub of LinkedIn, crafted to link marketers and their communities in real-time.
Picture LinkedIn Live akin to Facebook Live, but with a touch of professionalism.
Yon article shall furnish thee with all the insights and methods to master the art of going live on LinkedIn, including:
1. How to employ LinkedIn Live in ten simple steps
2. Recommendations for mastering LinkedIn Live
3. Ideas for creating compelling live streams
How to initiate a live stream on LinkedIn
Ere we delve in, ’tis vital to note that LinkedIn Live is solely accessible to pages meeting certain criteria, encompassing:
– Follower count: One must possess more than 150 followers and/or connections to partake in LinkedIn Live.
– Geographical location: Alas, LinkedIn Live is not supported in mainland China.
– Adherence to LinkedIn’s Professional Community Policies: For breaking the rules leads to naught but trouble, right?
Shouldst thou (or thy establishment) meet these criteria, ascertain if ye have access to LinkedIn Live by tapping the “Event” button from thy home screen. If a drop-down menu doth appear, rejoice, for thou canst go live! Huzzah!
To initiate thy premier LinkedIn Live broadcast, follow these straightforward steps:
1. Ensure thou hast a minimum of two devices on hand ere streaming.
2. Enlist with a third-party streaming tool for a seamless experience. Socialive or Switcher Studio are recommended for novices.
3. Connect the tool to thy LinkedIn account, ensuring thou follow the instructions diligently. Perchance thou art stuck, seek guidance from the LinkedIn website.
Shouldst thou face any glitches in thy stream from the outset, ’tis advisable to have the contact details of the third-party broadcasting platform’s support team at thine disposal for swift troubleshooting.
Endeavour to terminate thine stream by pressing the end broadcast button once thou hast finished, for LinkedIn shall automatically post the video of thy stream to thy feed, attracting further engagement from viewers who missed the live broadcast.
‘Tis vital to produce content that resonates with thy audience when streaming live video on LinkedIn, for thou shalt primarily engage with an educated, business-minded audience aged between 25-34. Stick to topics that thrive on LinkedIn and bear relevance to thy brand. Delve into LinkedIn’s blog for insights on trending content for thy LinkedIn Live events.
Set a schedule, practice diligently, and promote thy upcoming stream to maximize viewership. Schedule posts in advance to inform thy connections of the upcoming stream. Tag any featured guests in thy posts and utilize relevant hashtags such as #LinkedInLive for wider reach.
Whilst live streaming on LinkedIn, strive to adhere to a timeframe of around fifteen minutes for optimal engagement. Remember to keep thy messaging clear and repeat the discussion topic periodically throughout the broadcast, ensuring new viewers can easily grasp the subject matter.
Urge with fervor thy LinkedIn presence to discipline well with the influx of traffic a great video can bring. Tweeze thine individual or organizational profile to reflect thee accurately, with a professional headshot and updated work experience. For organizations, complete thy Page to receive 30% more views, as per insights from LinkedIn.
Continue the dialogue even after the live broadcast concludes by sharing resources and emailing attendees for further engagement. Cut the video into digestible segments for sharing highlights on thy feed, as short-form video remains in vogue.
Perchance thou seeketh inspiration for thy LinkedIn Live videos, consider hosting a “fireside chat,” launching a new product, conducting expert interviews, reviewing industry highlights, or delving into holidays and seasonal trends for varied and engaging content. Let thy creativity flourish as thou venture into the realm of LinkedIn Live!
