What kind of hashtags do you use for your barbecue-related posts? Is it a good mix? Will they be seen by all or will they disappear into the dark?
Be it a party or a meal, barbecues are a cause for celebration. Socializing with grilled food has a very attractive aspect that appeals to many people, but do your posts reach those people?
Check your hashtags against these tips and suggestions. The keys to the foodie kingdom are in your hands. All you have to do is sell your brand and reach people who spit for your food posts.
First, you need to define the barbecue. The obvious choice is to put a #bbq hashtag, but did you know that there are currently over 20 million posts on Instagram using the same hashtag?
Yes, everyone is dying to share their barbecue-related posts. However, you may want to mix up your main barbecue tag to reach more people. Some less competitive alternatives include:
- #bbqribs – 286,000
- #bbqsecrets – 5,000
- #bbqlovers – 127,000
- #bbqnation – 96,000
- #barbecue – 114,000
- #bbqporn – 259,000
Creatively pairing the main idea with another word can make your hashtag stand out. It also reduces competition while maintaining its popularity.
You can also try adding an “s” or emoji to the end of your hashtag. These versions of a popular word are not as competitive as their plain Jane counterparts.
Other Hashtag Ideas:
#bbqsmoker, #bbqsauce, #bbqemcasa, #bbqpitboys, #bbqpitmasters, #bbqexperience, #bbqbeast, #bbqfamily, #bbqparty, #bbqtime, #bbqaddiction, #bbqlife, #bbqn, #bbque, #bbqseason
Specific Identifiers – Make Your BBQ Articles Stand Out
Next, you may want to identify specific things about your barbecue pole. Are you talking about the party or the food? Where are you and what is your role in the barbecue? All these questions can be answered by choosing the right hashtag.
Location, Location, Location
If you’re in a barbecue location, you may want to notify your followers with additional hashtag identifiers. Consider using hashtags like #backyardbbq or #beachbbq. Tagging your location can also lead to a 79% higher engagement rate by followers.
Q’s Summer
Additionally, you can define seasons in your hashtags. Barbecue doesn’t necessarily have a season, but many people associate it with summer. So go ahead and tag your summer grill with fun hashtags like #SummerStateOfMind, #ThatSummerFeeling, and #ThoseSummerNights.
Calling All Foodies
If you’re talking about barbecue food, there’s a food-related hashtag field you can add. Instagram users are eager to share and comment on great food posts, but you may want to reconsider adding a #food hashtag to your post. With 297 million posts and counting on Instagram, the competition is very high.
Another popular food hashtag is the provocative #foodporn with 174 million hashtags. While you can definitely include one of these popular hashtags in your post, you might also consider adding less competitive food descriptors like #foodgasm, #foodfoodfood, and #foodlove.
You can also be specific with your barbecue products. For example, these food-specific hashtags can also boost your posts: #bbqribs, #bbqchicken, #bbqmeat, #grilledchicken, #grilledmeat, #grilledcorn, #grilledveggies, #grilledfish, #grilledshrimp.
You can also add food identifiers as hashtags. One of the most popular is #yummy with over 120 million posts. You can also use a variation of this to narrow the competition. A good example is #yummyyummy, which has only 424,000 posts on Instagram.
Additional Hashtag Ideas:
#delicious, #foodie, #foodpic, #nomnom, #yougottaeatthis, #eats, #goodeats, #homecooking, #instayum, #yummie, #yumyum, #yumm, #yummyinmytummy, #yummyfood
Express Yourself
Finally, don’t forget to introduce yourself at the barbecue. Let followers know who you are, but remember to keep it aligned with your brand. Try using descriptive hashtags like #grillmaster, #bbqqueen, #mixologist, #bbqlovers, #bbqboss, #bbqking, #foodgawker, #foodlover, #truecooks or #bbqaddict.
final thought
Done right, barbecue poles can attract a large crowd and attract new followers. Everyone has their own personal style when posting and using hashtags, but you should keep a few general rules in mind:
First, don’t use too many hashtags. Yes, Instagram allows up to 30 at a time, but try to reduce that to around five hashtags. More than 10 and your post starts to look very messy.
Also, try to mix it with high and low competition labels. You want to stand out, but you don’t want to get lost in the crowd. So, finding a healthy environment and mixing your unique hashtags with a few that are insanely popular can help.
Creating unique hashtags is another great way to get noticed. Just remember to keep it short. It’s very confusing otherwise.
Finally, keep your hashtags relevant to what you’re posting and double-check your spelling. Misspelled hashtags are an automated journey into the great social media blank for posts, so do yourself a favor and double-check before posting.
