Formerly known as App Annie and now known as data.ai, the company recently released an annual overview of app usage in 2022. It therefore highlights The main developments in social apps in the last 12 months.
The report, unsurprisingly, 2 trillion hours on social mediaand this is only on Android smartphones. That’s why we’re dealing with a new record and 17% increase Compared to 1740 billion hours of usage in 2021.
read also – TikTok now shows time spent in app like Instagram
How to explain this new record?
First, data.ai highlights the rise of BeReal. ” BeReal became a popular social app in 2022, attracting users with a more authentic and less granular experience. In fact, no social app in the US in the last five years has added as many new users as BeReal reached 5.3 million in August 2022. “Can we read it in the report? Today, the social network has more than 50 million users, but as a result they spend relatively little time on the app compared to other more addictive platforms.
As for the most popular apps, The crown is obviously in the hands of Meta and its social media crowd, but TikTok also performed well in most markets. In the effect, TikTok generated the most in-app revenue of all other social media apps in 2022including virtual currency that allows users to donate money to creators and influencers.
Snapchat’s Snapchat+ subscription plan was popular, while Instagram’s livestream badges that featured your comments in the stream were also relatively popular. When it comes to the markets where social networks explode the most, know that The US has now surpassed Japan and China. The latter also imposes more and more restrictions to limit children’s addiction. Young people in France spend an average of 4 hours a day on their smartphones.