For several months now, Snapchat has been trying to give its creators the tools to professionalize themselves. Or to earn income from their content and live from it. The “drugs” social network, beloved by Interior Minister Gérald Darmanin, recently launched Story Studio. A video editing app for content creators.
But according to our colleagues at The Verge, Snapchat is currently looking to integrate ads into videographers’ stories its platform. Indeed, the company is currently testing the process on productions from a select group of American creators. A larger-scale deployment is expected in the coming months.
Snapchat wants to integrate ads into stars’ stories
According to the information conveyed by the American media, when to place an advertisement in the story of a “Snap Star”, Snapchat will share the revenue collected with the creator in question. The company also states that this sharing will be based on a formula that takes into account certain parameters such as: frequency of creator’s posts and engagement triggered.
For now, this feature will only be available to “Snap Stars”, that is, videographers who have a large number of followers and whose profiles are verified by Snapchat. A gold star is affixed next to their name. This new measure comes as Snapchat’s boss welcomes the success of Spotlight. An app launched in November 2020, modeled after TikTok.
To keep the momentum going, Evan Spiegel announced that he will pay creators $1 million a day to boost video production on Spotlight. Today, the CEO assures that his company continues to pay the authors of the most popular videos on Spotlight several million dollars each month. According to his words, Snapchat paid creators a total of no less than $250 million in 2021.
Source: Boundary
