Snapchat Ads Not Working? Here's How To Fix It 1

Snapchat Ads Not Working? Here’s How To Fix It

Snapchat app initially focused on user photo and video sharing. But since its inception, it has become a great place to let users talk about brands and promote products. However, when your campaign goes bad and your ads don’t run, you need to dig deeper to quickly find the right solution.

In this article, we’ll tell you what to do if your Snapchat Ads aren’t working, how to create new campaigns, and how to fix any ads-related issues.

Why Snapchat Ads Are Not Working

All Snapchat ads come in three different formats called Snap Ads, Lenses, and Filters. Due to certain issues, you may encounter problems with their delivery. Here is a list of reasons why your ads are not working:

Ads Rejected or Pending Approval

Every ad should be thoroughly vetted before being published. Make sure to check your email notifications and Ads Manager dashboard daily to get the latest updates on your ad’s status. Also, if an ad is rejected, you will be able to see the reason why it was rejected.

Paused Ads

If your Campaign or Ad Set is paused, it will not serve as expected. Always check the status of your campaign and make sure all toggles are “Active”.

Operation Dates

Every campaign needs to be carefully planned. If your campaign has passed or the dates are not scheduled for optimum effect, your ads may not run. While keeping an eye on the calendar, double check to make sure you’ve marked the correct dates for your launch.

Budget Issues

Every ad campaign has a budget and if you have spent all the money allocated, the ads will not run. Track your daily and monthly account spending to make sure you’re not overspending.

funding source

Each account must be linked to a trusted payment method. If your card is declined or out of date, ads won’t run and your campaign may experience delays.

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Snapchat

How to Use the Troubleshooting Checklist

Once you feel ready to advertise on Snapchat, remember that you can avoid most beginners’ mistakes with a detailed troubleshooting checklist. Checklists help you focus on the most important campaign items to make sure you deliver everything you’re aiming for.

Different Types of Ads on Snapchat

Snapchat is one of the best platforms for marketers because it offers three types of ad formats. All are used across Snapchat to drive brand visibility and attract a new audience.

Quick Ads

This is the type of full-screen ad, usually in video format with audio. Since Snapchat focuses on video formats, you can use them for an app or product promotion.

lenses

Each company can create its unique lens with its own brand logo so users can apply it to their photos while taking selfies. Each lens can change the wearer’s appearance and add features to their photos. Lenses are a great tool to increase brand awareness, because every time someone uses the lens, other members see your brand logo in their photos or videos.

filters

Snapchat Filter Ads are a powerful selfie tool as they can make you look like an animal or just about anything Snapchat has to offer. They are constantly updated to follow and set trends. Events even post their sponsored filters on Snapchat for viewers to use and increase the visibility of their brands on social media.

Snapchat Ads Manager

Ad Manager is an advertising platform with a wide array of tools to assist with audience targeting, ad creation and data analysis. Because you can do almost everything you need to start an ad campaign using the tool, marketers consider it one of the best ad managers on the market right now. With powerful tools for photo and video editing and options to target your audience, that’s pretty much everything you need to create a captivating ad campaign.

How to Create an Instant Campaign on Snapchat

Instant Build is a simplified way to create and run a campaign on Snapchat with a single ad. With this option, the campaign creation process is purified from its most basic parts and you can create your campaign in a short time by following simple steps. Here’s how to set up your campaign:

Instant Ads

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  1. Sign in to Ads Manager.
  2. Select “Ad Account” from the drop-down menu in the upper right corner.
  3. Click the menu in the top corner and select “Create Ad”.
  4. Select “Create Instantly”.
  5. Choose your ad target.
  6. Design your ad or upload a photo or video.
  7. Enter your ad information such as brand name, headline, CTA, caption and logo and click “Next”.
  8. Choose demographics, location targeting, budget, and duration.
  9. Link a payment method to your account.
  10. Clicking “Publish” will open your ad campaign.

Every Ad Matters

Snapchat is one of the largest social media platforms with over 200 million active users. Snapchat is among the fastest growing companies in the world, with multiple brands experiencing massive conversion rates or increased sales while using the platform.

Once you learn how to fix Snapchat ad problems and learn your way around the app, you’ll feel more confident creating an ad campaign for your small brand. What’s your favorite filter on Snapchat? Are you using it with a private or business account?

Let us know in the comments section below.