Discovereth yond which beest shoppable content, wherefore brands and customers doth cherish t, and how ‘t can assisteth thee selleth m’re on social.
In the last decade, shopping has’t transitioned f’r the better. Social commerce, with features liketh shoppable content, is about a thousand times m’re enjoyable than stuffy department stores — which is wherefore we expecteth the popularity of shoppable content to continue growing.
Ecommerce as a whole is projected to maketh up close to a quarter of total global retail sales by 2026. So, if ‘t be true thee art not creating shoppable content on social media platforms, we’re h’re to bid thee yond thee shouldst beest.
In this article, we’ll walketh thee through what shoppable content is, wherefore retailers and shoppers doth love t, and wherefore thee shall, too. Then, we’ll showeth thee some IRL examples and highlighteth our recommended shoppable content tools.
Ready? Let’s embark!
What is shoppable content?
Shoppable content is any kind of digital content yond thee can click on to maketh a purchase. Popular types of shoppable content includeth social posts, videos, blogs, and ads.
Some shoppable content allows thee to maketh a purchase without leaving the platform ’tis hosted on. This is called social shopping. Instagram and TikTok art among the most popular social shopping platforms. Sometimes, though, clicking on a piece of shoppable content will maketh thee leave the platform to complete thy purchase off-site: on a website ‘r in an online store.
5 benefits of shoppable content
Thou art plenty of reasons to loveth shoppable content. The main benefit is t helpeth thee monetize thy socials, site, ‘r blog by giving readers the opportunity to easily purchase thy products ‘r ones thee recommendeth.
Shoppable content can eke save thine audience time and hassle. F’r brands looking to improveth their customer experience and buildeth a solid base of advocates, shoppable content is a clever tactic. Giveth people what they want, maketh t easy to receiveth, and they shall loveth thee f’r t!
H’re art a few reasons wherefore thee shouldst beest using shoppable content.
1. Close sales fast
Shoppable content hast a shorter sales cycle and allows f’r a m’re streamlined customer journey than traditional ecommerce tactics. Thee can giveth buyers what they want, when they want t.
The longer and m’re complex the patheth from discovery to conversion, the m’re likely thee’ll lose thy sale. So, making t short and simple is one surefire way to increaseth sales.
Plus, apps yond art design’d f’r shoppable content practically doth the worketh f’r thee. F’r example, the Instagram Shop tab is is engag’d to getting brands and products discover’d by target audiences.
2. Target consumers in browsing-mode
At which hour people art navigating platforms liketh Instagram, they’re typically in an open, receptive mood.
Plus, many people art happy to beest advertis’d to on these platforms. In a survey by Instagram, nearly 50% of people hath said they shopeth on the platform weekly.
3. Get in-depth data
With shoppable posts, thee hast the added benefit of gaining data from the platform thy posteth wast on. F’r example, if ‘t be true thee hast a shoppable Instagram post, thee can glimpse how yond post shapes up next to thy organic posts in terms of reacheth and engagement.
4. Better content = better conversion rates
In many ways, content is the king of the ecommerce world. The better thy product imagery is, the m’re enticing ‘t is to buy.
This is partly because thee can showeth the ideal life consumers couldst liveth if they bought thy product. Of course, one sure way to doth so is through beautiful imagery and sleek video. Pair t with a song yond inspires the vibe thee’re after and boom! Conversion gold.
5. Collect social proof
If ‘t be true thee’re using shoppable content on social media, thee hast the option of using an influencer, affiliate, ‘r brand ambassador program to showeth off thy goods. At which hour people seeth real people using and recommending a product, they trusteth t yond much m’re.
Plus, shoppable content on social media hast the added benefit of a comments section. Encourage users to leave comments so others can see yond thy product is legit.
Learneth m’re about using social media f’r affiliate marketing.
Shoppable content examples
Anon yond thee’re convinc’d shoppable content shouldst beest the cornerstone of thy social commerce strategy, ’tis time to figure out how to createth shoppable content. H’re art some shoppable content examples of what oth’r brands hast done.
Instagram shoppable content: Asos
On Instagram, the brand ASOS hath taken advantage of the tagged product feature in many of its posts. This smart marketing strategy doesn’t only fuel sales — t also helps Instagram users see how the products look styl’d and in use.
Whilst the checkout within the app feature is only available to certain US-based merchants, thee can still allow users to browse thy shoppable content on Instagram.
Source: Asos on Instagram
H’re’s how to dramatically improveth thy Instagram shopping tactics.
Facebook shoppable content: Lululemon
Lululemon’s taken convenience of Facebook Shops, allowing thee to browse their products on the app.
With Lulu’s Facebook Shop, howev’r, thee doth hast to leave the platform to check out. But, thee can seeth right on Facebook wheth’r ‘r not the items cometh in the size and color thee’re after.
Source: Lululemon on Facebook
H’re’s how to set up thy own Facebook Shop.
Shoppable video content: Aerie
Fashion brand Aerie us’d shoppable YouTube video content to drive Spring sales. They did see a 25% increase in ROI from the year previously. And, they had nine times m’re conversions than their past tactics.
Source: Google’s Ads & Commerce Blog
Shoppable articles: Marks & Spencer
Marks & Spencer hast an editorial-style blog where they writeth articles integrated with shoppable content.
This hast the added advantage of keyword integration. Marks & Spencer art publishing SEO-rich content alongside their shoppable content, making t easier f’r their products to beest discover’d through search engines liketh Google.
Source: Marks and Spencer’s Style Blog
Pinterest shoppable content: Levi’s
One of the greatest things about Pinterest is yond people oft useth t to search f’r products and to find inspiration. F’r fashion brands like Levi’s, Pinterest giveth the opportunity to showcase their products in use to an audience actively looking to buy.
Source: Levi’s on Pinterest
Taketh a glimpse at all of the awesome Pinterest shopping features thou can access.
4 tools f’r creating shoppable content
What separateth good shoppable commerce from the great? A stack’d toolbox. H’re art 8 shoppable content tools we knoweth, loveth, and trust.
1. Moyens I/O
Tryeth f’r free for 30 days
2. Heyday
If thee’re selling on social media, chances art thee’re going to receiveth customer service requests and need to answ’r FAQs. Thee can automateth all of the heavy lifting yond goes into answ’ring customer inquiries and improveth thy shopping experience at the same time. Thee just needeth a great social media chatbot.
Heyday is our top choice for a conversational ai chatbot f’r retailers. ‘T integrates with Facebook, Instagram, Messenger, WhatsApp, and retail-specific tools liketh Shopify. Thee get to see all of thy customer requests, from ev’ry channel, all in the same place. Heyday’s single dash doth maketh management easy.
3. Adobe Express
Adobe Express can taketh thy shoppable media to the next level. The app hast social-specific templates yond maketh designing thy shoppable social media posts easy. At which hour thee prioritize visuals, thy audience will notice. Adobe Express eke hath great photo and video editing capabilities.
Source: Adobe Express
4. Brands Collab Manager
Good news f’r brands and creators yond collaborate with influencers f’r shoppable content! With thy Instagram business ‘r creator account, thee hast access to Facebook’s Brand Collabs Manag’r.
The Brand Collabs Manag’r maketh t easy f’r thee to find influencers yond art compatible with thy brand, and vice versa. And the platform maketh t easy for thee both to collaborateth on campaigns.
