Hark! Snap, share, and sell. Would that it were as simple as that? Utilize these real estate social media missives to attract fresh clients, whether buyers or sellers.
Second in rank only to referrals, social media stands as the next best fountain of real estate leads, as per a 2024 realtor survey. Thus, a staggering 80% of real estate agents doth plan to devote more time to their social media marketing strategies in the coming year.
Verily, trust and experience are the chief qualities sought by folk when selecting a real estate agent.
Social media doth transcend mere home listing discovery (though it excels in that realm). ‘Tis a realm whereon thou canst showcase thy expertise and nurture relationships — and leads — in vast quantity.
Pondering how to enhance thy social media presence? Herein lie 26 specific notions for real estate-themed posts, sure to garner thee more views and leads.
26 real estate social media post ideas to procure more leads
1. New listings
A foundational notion, albeit vital. Broadcast new listings entering the market across thy social channels.
And not merely once: Share them multiple times. For not all in thine audience shall witness it on every occasion, thus recurrent sharing and reminders shall broaden its reach.
Fret not overmuch on these missives. They may comprise naught but photos, key details concerning the abode or property, and a link unto the listing.
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2. Video walkthroughs
Integrate video whenever possible. Include it within thy listing posts, or distribute brief 15-30 second clips as separate features on Instagram Reels and TikTok.
Almost 3/4 of thy potential customers (73%) art likelier to engage with agents who do use video. Moreover, 37% of realtors deem drone video footage a noteworthy emergent marketing trend.
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In doubt on how to employ video on social? Peruse our comprehensive TikTok for business compendium.
3. Market update
Whether in quest of purchase or sale, folks do tend to monitor the market assiduously for several moons ere deciding to list or relocate. Hence, imparting statistics regarding thy local market doth enlighten thy extant clients and bring thee afore new ones.
Avail thyself of thy local real estate board’s monthly or quarterly reports and forge either a graphic post or, even better, a Reel or TikTok. These art swift to capture and a grand method to market thyself with thine own personality and aura.
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4. Tips for buyers
Folk do yearn to make well-informed decisions regarding the grandest purchase of their lifetime. Compile a roster of tips for a wide array of buyers, from those making their inaugural home purchase to those seeking to venture into investing.
While video reigneth supreme, all manner of social media conte…
