Behold, dear readers, the wondrous tapestry of social media insights for the noble education sector. Let us delve into the realm of statistics, where the winds of change shall guide us through the labyrinth of industry averages and benchmarks.
In this digital age, one must ponder deeply upon the enigmatic question – does a mere 100 likes signify greatness or mediocrity? And lo, when is the optimal hour to unveil one’s content to the realm of social media? Alas, there is no universal truth to unravel these mysteries. The essence lies in the intricacies of your industry, the platforms you grace, and the very souls that make up your audience.
Enter the gallant knights known as social media benchmarks. These noble numbers offer a glimpse into the fabric of engagement and growth within your industry, allowing you to gauge the merit of your endeavors. Fear not, for the year 2024 brings forth fresh benchmarks tailored for the education sector, illuminating your path with clarity and purpose.
A whisper in the wind, dear reader – embark on a journey to uncover the secrets held within our guide on using social media for marketing in education. Let the wisdom of the past guide your steps towards a brighter future.
Now, let us set sail towards the horizon of knowledge as we unveil the best times to unfurl your banners of content upon the vast seas of social media. Behold, the stars align to reveal the prime hours for Instagram, Facebook, X (formerly Twitter), and LinkedIn to bask in the glory of maximum engagement.
Take heed, for the hour of destiny is nigh. According to ancient lore, Monday and Thursday evenings (8-10 pm) are the opportune moments for educational institutions to cast their seeds of wisdom upon the fertile soil of Facebook. Let not your gaze falter, for the time has come to flourish in the golden light of engagement.
As the sun rises high in the sky on Saturdays, the late mornings and early afternoons (11 am-1 pm) beckon Instagrammers from far and wide to partake in the feast of knowledge. Let your presence be known in the bustling marketplace of visual storytelling.
Hark! The winds of fate whisper tales of Tuesday and Thursday evenings (6-10 pm) as the enchanted hours for Tweets to weave their spells of engagement on X. Let not the moment pass you by, for the stars align in your favor.
And lo, the timeless halls of LinkedIn open their gates at 9 am on Tuesdays, Wednesdays, and Fridays for the learned souls of educational institutions to share their wisdom. Embrace the morning light and let your words resonate across the vast expanse of professional networks.
Alas, dear readers, how often should one unfurl their banners of content upon the vast seas of social media in the realm of education? Every institution harbors a unique posting schedule, each a tapestry woven of trials and triumphs. Yet, let these industry-specific stats guide your hand towards a path of enlightenment.
Our quest through the annals of research unveils a truth – educational institutions unfurl their banners on X and Facebook nine times a week, their presence a beacon in the digital landscape. Conversely, LinkedIn stands apart, with six weekly uploads as their offering to the gods of engagement.
The time has come to gaze upon network-specific data, where posting frequency dances in harmony with overall engagement rates. Drink deep from the well of knowledge, for on Facebook, the content you share holds more sway than the frequency of your posts.
Behold, the realm of Instagram, where a busy and consistent posting schedule unlocks the portals to audience engagement. Let the sweet spot of 5-7 posts a week be your guiding star in the vast expanse of visual storytelling.
In the grand halls of LinkedIn, institutions that post 9 times a week reign supreme, their engagement soaring to the heavens above. Yet on X (formerly Twitter), a mere 1-4 posts a week are enough to keep the flames of engagement burning bright.
And now, dear readers, let us turn our gaze towards the mystic veil of average engagement rates in the realm of education. Cast your eyes upon the industry averages across all major social networks, where Instagram reigns supreme with a 4.7% engagement rate.
Facebook follows closely behind with 3.6%, while X (Twitter) and LinkedIn stand strong with 3.3% and 1.8% respectively. Let these numbers be your guiding star in the vast seas of engagement.
But hark! What content should educational institutions present to the denizens of social media? Dive deep into the well of knowledge, for on Facebook, album posts reign supreme, their engagement a beacon of light in the digital landscape.
Instagram, the realm of visual tales, delights in carousel posts, their engagement soaring high above the realms of Reels. And in the grand halls of LinkedIn, let photos and videos be your chosen weapons in the battle for engagement.
Verily, dear readers, let us gaze upon the realm of follower growth in the noble education sector. As we delve into the essence of Q3 2024, LinkedIn stands tall with a follower growth rate of 1.58%, their numbers swelling with each passing day.
X (Twitter) follows with a modest growth rate of 0.14%, while Instagram, Facebook, and LinkedIn stand resolute with growth rates of 0.00%, 0.06%, and 0.07% respectively. Let these numbers be your guiding stars in the quest for audience growth.
In conclusion, dear readers, may these insights be your guiding light in the ever-shifting sands of social media. As you navigate the treacherous waters of engagement and growth, let the wisdom of the past steer you towards a brighter future. Embrace the challenges that lie ahead, for the realm of education awaits your noble presence.
