Behold, dear reader, these social media stats for the government sector, illuminating how your outcomes doth compare to industry norms.
Doth thy social strategy prosper, or dost thou merely dwell in the realm of mediocrity with an average of 15 comments per post? And pray tell, when is the opportune moment to unveil thy content upon the masses?
Verily, there is no one-size-fits-all answer — ’tis dependent on factors such as thy sector, the platforms thou dost employ, the demographics of thy audience, and more.
‘Tis where social media benchmarks doth come into play. These figures do provide a clear glimpse into what is deemed normal within thy industry in terms of engagement and growth, enabling thee to gauge how thy results doth measure up.
Prithee, read on for the most recent social media benchmarks and statistics tailored specifically to the government sector, whereunto thy performance shall gain perspective.
Hark! Once thou hast secured thy benchmarks, venture forth unto our guide on employing social media for citizen engagement to learn how to act upon these insights.
Bestow thy gaze upon the following recommendations for optimal posting times on Facebook, Instagram, and X (formerly Twitter) to maximize engagement.
‘Tis worthy of note: the time of day hath been localized across 118 realms whence the sample data hath been gleaned, hence the accuracy of the graphs doth span across time zones.
In accordance with our inquiries, 7 am on Thursday doth reign supreme as the finest hour for government agencies and officials to publish on Facebook.
Morn’s early light doth prove to be the propitious hour for Instagram in the realm of government. Posts gracing the land around 6 am on Sunday, and 8 am on Wednesday and Saturday, doth evoke the greatest engagement.
The morrow of Thursday doth witness a flourish in engagement for government institutions upon X, betwixt the hours of 7-9 am.
Every government agency and official’s ideal posting schedule is as diverse as the stars in the heavens, and thou shouldst experiment with various frequencies to ascertain what resonates best with thine audience. However, these industry-specific statistics shalt furnish thee with a data-informed commencement point.
Our studies hath discovered that government institutions do post on X and Facebook more frequently than on other social platforms — with an average exceeding 10 times per week. Yet lo, LinkedIn doth reside upon the opposite end of the spectrum, with but 5 weekly offerings.
Below, thou shalt encounter network-specific data illustrating how posting frequency doth correspond to overall engagement rates.
Upon Facebook, the performance is hinged more upon the content thou dost post rather than the frequency of thine posts. Lo, institutions that dost post eight times a week hath witnessed comparable engagement rates to those posting but once per week, on average.
Upon X, a robust posting schedule is not a requisite to keep thine audience engaged. Betwixt 1-2 posts per week doth prove to be the golden mean for government institutions and officials.
E’en LinkedIn doth provide a contrary tale. Government profiles treading the path of 10 weekly posts do discern the highest average engagement upon their content.
Wondering if thy engagement rates dost soar high enough? Here be the industry averages across all principal social networks as of September 2024:
– Instagram: 4.2%
– Facebook: 3.2%
– X (Twitter): 2.4%
– LinkedIn: 2%
Different social networks do offer diverse content formats — but how doth thou decide which should dominate thy content mix?
Intrude not upon thy contemplation, for our research doth bestow guidance.
Upon Facebook, album posts doth engender the most engagement — followed by posts with videos, links, and individual photos.
Instagram users are most inclined to interact with carousels, followed by regular photo posts and Reels.
On LinkedIn, posts bedecked with photos and videos doth outshine posts with links.
If thy social media strategy doth revolve around the expansion of thy audience, ensure thou dost set realistic goals. Herein lie the accomplishments of other government profiles in Q3 2024:
– LinkedIn: 0.63%
– Instagram: 0.54%
– X (Twitter): 0.22%
– Facebook: 0.11%
