Social media mistakes happen. Spelling errors. Strange expressions. angry tweeting MasterChef Junior before the contestants remembered that they were kids.
But if you work in a regulated industry, misrepresenting something can lead to consequences that are more than just embarrassing. We’re talking fines, disciplinary suspensions, referrals to government authorities, or even being banned from your industry altogether. If you want to stay out of hot water, consider an AI-powered compliance tool like Proofpoint key.
So how do you stay away from hot water? And Can you stay constantly engaged with your social media target audience?
One option is to create a compliance officer role within your company. But large companies may find that this results in employee content getting stuck in an approval bottleneck for ages. And if you’re a smaller company, you may not have the resources to accomplish this position.
But there is another option: Proof Point.
If you’re at all curious about compliance, the AI-powered Proofpoint Social review tool offers a fast, convenient, effective (and fully customizable) way for people in regulated industries to do their due diligence when Tweeting up a storm.
Never heard of Proofpoint Social before? It’s time for a crash course. Here’s everything you need to know about creating a system so your sensitive industry team can post TikTok after TikTok with the confidence that they’re not breaking any laws.
Proofpoint Social is compliance software that integrates with Moyens I/O to automatically review social media posts and ensure they comply with your specific industry regulations or other restrictions before they are published.
Connect Proofpoint to some or all of your company’s social accounts and set custom conditions to trigger alerts. Each draft will undergo a preliminary review before publication, and anything not approved will be rejected. And it all happens in just a few seconds: There’s no compatibility bottleneck here.
This automated screening process adds a layer of compliance and security to your team’s social media activities; This will give confidence to your entire team.
But you don’t have to be in a regulated industry to take advantage of Proofpoint for social media. Proofpoint can also be customized to review posts based on your brand’s own unique standards, style, or policies.
This may mean:
- Ensuring that your employees do not swear or post inappropriate content on behalf of your brand
- Avoiding criticism from important customers
- Blocking posts that guarantee investment performance
Learn more about setting up Proofpoint here.
For example, if you work in an industry like finance or insurance, your social posts carry more weight than @JoAverage. Recommending a random stock pick or enthusiastically supporting NFTs can have real-life financial consequences for consumers. That’s why such industries have regulatory bodies that closely monitor social channels for compliance to ensure everyone is ethical and accountable.
After all, having a guard dog is in the greater interest of society. They are there to protect consumers and that is a positive thing! But if you’re a wealth advisor, insurance auditor, or financial advisor, the pressure to make sure you don’t say the wrong thing may drive you away from social media altogether. Spontaneity and originality can be hard to achieve if you’re accidentally sweating about endorsing a hedge fund.
But with software like Proofpoint, you can ensure your employees are posting social media content that aligns with your industry while avoiding the bottlenecks of having a compliance officer manually double-check each of your posts.
The AI-powered Proofpoint feature is designed to help companies in highly regulated industries. So actually the biggest benefit is keeping your team out of the loop. darned.
You will avoid compliance violations
If you’re in a regulated industry, Proofpoint can help you make sure all your social media content is being played compliantly.
For example, if you are a stockbroker, you can set up Proofpoint to review your social media to make sure you are not violating any regulations set by the Financial Industry Regulatory Authority (FINRA). This way, if you innocently write a tweet about a great stock you just bought (an endorsement that’s strictly against FINRA policy), Proofpoint will catch that conflict of interest before it’s released to the public.
Learn more about how to stay compliant on social media (and Moyens I/O’s other compliance features).
You will learn to fix common mistakes
For Moyens I/O Enterprise customers, Proofpoint’s predictive compliance feature can help you catch errors while you write them. (We live in the future, get used to it.)
Proofpoint’s AI will scan your text for violations in real-time as you compose your social media posts and alert you instantly. By correcting errors as you progress, you will begin to better internalize the constraints, and the process will go even more smoothly in the future.
You can define your own rules for your content
The benefits of Proofpoint extend beyond industries with regulatory bodies or sensitive topics. Any company with a social media policy can use Proofpoint to double-check the appropriateness of social content before it is published.
For example, you can set Proofpoint to flag instances of profanity so your enthusiastic but foul-mouthed new account manager doesn’t celebrate your new product launch with a few F-bombs.
…or you can use pre-existing rules
For companies looking to comply with their governing bodies’ regulations, Proofpoint offers pre-configured rules from acronym- and rule-rich organizations such as FINRA, NIPAA, SEC, FFIEC, and others. This means installation can be quick and easy.
Shipments will not be delayed
Thanks to predictive compliance, your posts will be updated and corrected in real-time, but Proofpoint’s standardized Moyens I/O integration only takes seconds to accept or reject your posts. No more waiting for Compliance Officer Colleen to email you her notes on your proposed LinkedIn update.
You will have easy evidence of compliance initiative in the event of an audit
OK, this advantage isn’t very fun, but it’s important. If your industry regulator shows up looking for evidence that you’ve at least made an effort to be compliant, you’ll have all the documentation you need in one place. (We’ve heard horror stories over the years about financial companies printing emails to prove their Tweets have been properly vetted. Don’t let this happen to you.)
What can you do with Proofpoint in Moyens I/O?
At this point, it’s probably obvious what a useful tool Proofpoint Social can be, no matter what industry you’re in, from finance to healthcare to even dollhouse furniture manufacturing.
For those working in more heavily regulated industries, using Proofpoint reduces the risks associated with social media content; It’s still incredibly useful as an extra layer of protection against inappropriate content for industries with looser standards. Companies can use Proofpoint in Moyens I/O to:
Check social media posts against standards set by industry regulators
If your business needs to comply with a regulator’s specific rules, you can use one of Proofpoint Social’s pre-configured settings. Whether you want to please FINRA or the FTC, this Moyens I/O integration is here to help. (Psst: Read more about social media and financial services here.)
Use predictive compliance to catch guideline violations as they write
You don’t have to wait until you write the perfect Tweet to find out you’ve broken six different rules. Predictive compliance in Moyens I/O flags issues in real time so you can fix them on the go.
Encourage your team to act confidently as social media ambassadors for your brand
Good news: You don’t have to stay up at night afraid that one of your 2,000 financial advisors will accidentally post an Instagram Story that will net you a $2 million fine. Proofpoint establishes checks and balances to keep inappropriate content offline so your team can rely on safe social selling.
Define your own rules about what is and isn’t appropriate for your content
You can use Proofpoint for more than just protecting your company from breaches. Set up Moyens I/O with your own unique social media guidelines to keep all social media users on the same page with tone and content
Automate your social media approval workflow
Not that we want to put anyone out of their job, but having Proofpoint review and approve social media content leaves people in your office free to do fun, creative work or tackle more serious compliance issues. After all, compliance officers know the job is never done.
Ready to make social media approvals and industry compliance a breeze? Use Proofpoint for Moyens I/O to take it for a spin.
Manage your social media presence safely and securely with Moyens I/O. Have Proofpoint check what you and your employees post on any major social network without leaving your dashboard.
