Australia’s consumer watchdog is taking Meta to court, and the company’s ” helped and encouraged » Fraudulent advertisements of celebrities on Facebook cost some Australians hundreds of thousands of dollars.
ACCC is particularly emphasized unapproved or unapproved “scam” ads featuring prominent Australian personalities such as entrepreneur Dick Smith, television presenter David Koch and former New South Wales Premier Mike Baird.
Also read: A Facebook scam promises a Nintendo Switch OLED for €1.99 at Carrefour
Meta does not show enough interest in ads shared on its social networks.
According to the Australian agency, the ads featured celebrities, TV presenters and politicians. promoting cryptocurrency and other monetization systems. The ads contained links that took Facebook users to a fake news article with quotes attributed to the prominent figure in the ad.
The problem was that none of the people depicted gave permission and the ads turned out to be scams. Internet users who have had the misfortune of falling into the trap, contacted by scammers According to the ACCC, ” used key pressure tactics, such as repeated phone calls, to persuade users to deposit money into fraudulent systems “.
” We claim that Meta’s technology makes it possible to target these ads to users most likely to be interested in them. ACCC Chairman Rod Sims said. However, Facebook has recently taken new measures against targeted advertising, specifically by banning brands from making it available to minors. However, Facebook hasn’t always been this strict about ad servingSince last year, we informed you that Facebook allows brands to illegally target children with advertisements for tobacco, alcohol or gambling.