After the takeover of Twitter by Elon Musk became unbelievably final, a wind of panic blew over the social network and its users. Many have called for a strategic rollback in Mastodon, an apparently similar practice, although it’s a bit more technical to handle. The billionaire’s multiple disastrous decisions in the days that followed prompted many Internet users to finally become interested in this strange clone. 650,000 out of 70,000 users had joined the ranks of this platform, until then it was almost unknown to the general public.
While the frenzy seems to have somewhat subsided today, Mastodon is still seen as the number one alternative in the event of Twitter’s certain demise. Numbers don’t lie. Mastodon’s traffic increased by 588.5% in November 2022, according to analysis by Parlakweb. The app grew from 1.4 million visitors in October to 9.5 million the following month.
The Mastodon Gold Rush isn’t Twitter’s demise yet
According to the similar web, a quarter of these new visits come from the United States, Germany, the United Kingdom, Ireland and Spain. If France is not in the ranking, the reason for this explosion in traffic is Twitter. Indeed, 90% of the latter come from the social network à l’oiseau. Another interesting point is that most Internet users prefer to go for the web version of Mastodon. The app attracted only 11% of users.
Are we witnessing the definitive replacement of Twitter with its clone? It’s not very fast. Although more than a month has passed since Elon Musk came to the controls, it seems that the platform is still standing despite the accumulated problems. “Twitter’s massive numbers mean Mastodon is unlikely to become a serious competitor until it establishes itself in the mainstream social media space.”Analyzes the Financial World magazine.