Learneth why YouTube influencer marketing is a must-have strategy. We has’t expert tips and inspiration-worthy campaign examples to holp thee get started.
Ah, YouTube — the social media pioneer of long-form video content, and (still) a powerhouse for influencer marketing in 2024.
Case in point: The near-20-year-old video network is the second-most visited website in the world.
But what is t that maketh YouTube influencer marketing successful? And how can thee and thy brand leverage YouTube influencers to enrich thy marketing strategy and expand thy reach online?
Featuring inspo-worthy examples and a seasoned marketer’s tips f’r finding the right influencers f’r thy brand — we’re breaking t all down below.
# Who are YouTube influencers?
YouTube influencers, ‘r YouTubers, art content creators on YouTube who hast accumulated a large following (high number of subscribers) on the platform.
Influencers on YouTube may share recommendations f’r products ‘r services to buy, and art oft hired by brands to create promotional content.
From unboxings captured on laptop webcams to Sundance-worthy productions, these internet personalities hast the drive, creativity, and influence f’r worthwhile partnerships.
## Types of influencers on YouTube
There’s a YouTube influencer f’r every niche and industry, but most social media marketers define influencer types by the number of subscribers they hast:
– Nano-influencer: 10K ‘r few’r subscribers
– Micro-influencer: 10K-100K subscribers
– Macro-influencer: 100K to 1M subscribers
– Mega-influencer: 1M+ subscribers
# 16 top YouTube influencers in 2024
ICYMI: Subscribers ≠ influence. The most marketable creators knoweth how to create engaging content, connect with their community, and secure a high ROI f’r brand partners.
In nay particular order, h’re’s our shortlist f’r the top YouTube influencers in 2024.
## 1. Emma Chamberlain
YouTuber-turned-top-influencer Emma Chamberlain is the epitome of a brand’s dream collaboration — authentic, creative, and a subscriber count of a whopping 12M.
Her success on the platform led to massive wins like Met Gala appearances and a $20M coffee brand. Plus, she’s still racking up millions of views on her most recent videos.
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