No longer receiving payments from TikTok, EU suspends rewards program 1

No longer receiving payments from TikTok, EU suspends rewards program

tiktok

APPLICATION TikTok LiteA lighter version of the popular social network was launched in France and Spain in April. Designed to save battery and reduce data consumption, it also offered a rewards program that encouraged users to complete various tasks, such as subscribing to channels or watching videos.

THE Accumulated points thanks to these tasks exchanged for coupons But this quickly raised concerns for Amazon. risk of addiction. Last April, the European Commission asked TikTok for detailed information about the program, including its potential impact on users’ mental health and the protection of minors. Faced with this increasing pressure, the platform first temporarily suspended the function, then decided to do so. withdraw permanently.

European Commission forces TikTok to suspend bounty program

There European Commission there is TikTok commitment to this rewards program will not return and will not launch a similar program in the future. Any violations will result in financial penalties for the streaming platform. This decision First application of DSA Through Brussels. This demonstrates the importance of this regulation in controlling the practices of large online platforms. Internal Market Commissioner Thierry Breton welcomed this decision and said: “Young Europeans’ current brain time is not the currency of social media“.

Thierry Breton says that removing the TikTok Lite Rewards program permanently will potentially addictive behaviorsThe Commission continues to monitor the application closely, particularly through another ongoing investigation opened in February into the protection of minors. This decision comes as the platform faces increasing investigations and regulatory pressures around the world, particularly in the United States, where it is facing a ban over similar concerns. In response to these measures, the company will need to tread carefully to comply with new DSA requirements aimed at protecting European users from such risks.

Source : European Commission

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