Looking for ways to improve your professional Instagram skills? Online courses are a great way to stay abreast of Instagram’s ever-changing updates and best practices.
Whether you’re a seasoned Instagram expert trying to understand the latest algorithm change or wondering whether to switch to an Instagram Creator account or an Instagram Business account, taking Instagram courses is a great way to help you create the best possible Instagram marketing strategy.
We’ve compiled a list of 7 online courses and tutorials that cover everything from planning content calendars to learning the basics of photography and graphic design. These courses will teach content creators, small business owners, social media managers and digital marketing professionals everything they need to know to run successful social media campaigns.
Instagram marketing courses for beginners
1. Instagram for Business by Facebook Blueprint
Cost: free
Length: 10 minutes
taught by: Facebook
Take this course if: You want a quick and easy introduction to the basics of using Instagram for your business.
You will learn:
- How to set up an Instagram Business account
- Reaching people on Instagram
- Creating engaging images and text
- Using Instagram analytics to analyze your audience
- Set up promoted posts
Notes:
- Short, easy-to-understand lessons
- Beginner-friendly with lots of images of the Instagram backend
- No quiz, exam or certificate provided
2. Social Marketing Certification by Moyens I/O
Cost: $199
Length: 6 hours
taught by: Moyens I/O’s internal social media marketing experts
Take this course if: You are looking for a complete course to develop your skills as a social media marketer on Instagram and other social networks and would like to earn an industry-recognized certification.
You will learn:
- How to create a social media strategy?
- Adjusting + optimizing social media profiles
- community building
- Fundamentals of content marketing
- Social media ads basics
Notes:
- Free demo available
- Multiple formats: videos, quizzes, texts, PDFs
- Optional exam at the end of the course
- After passing the exam you will receive a certificate that can be added to your LinkedIn, CV and website.
- Certificate never expires
Intermediate Instagram marketing courses
3. Get more followers on Instagram with Facebook Blueprint
Cost: free
Length: 15 minutes
taught by: Facebook
Take this course if: You want a short lesson on how to grow your followers on Instagram both organically and paid.
You will learn:
- How to get more followers on Instagram
- Using DMs to create relationships (which you can do directly from the Moyens I/O control panel)
- How to use hashtags for reach and discovery
- Grow your audience with Instagram ads
Notes:
- Short, text-based lessons
- No quiz, exam or certificate provided
Cost: Included with Skillshare subscription
Length: 1.5 hours
taught by: Sean Dalton, travel and lifestyle photographer
Take this course if: You have an iPhone and you want to learn how to take professional-looking photos for Instagram without spending a lot of money on camera equipment or paying a professional photographer.
You will learn:
- The best models for iPhone photography
- iPhone settings to maximize photo-taking capabilities
- Best apps for iPhone photography
- Finding the best light for photography
- How to capture perfect compositions
- Free iPhone apps for editing
Notes:
- A total of 19 lessons taught in video format
- Suitable for content creators, social media marketers and small business owners
- The course comes with free bonus resources (PDF notes, Lightroom presets)
- Access to Adobe Lightroom recommended (free trial available)
Advanced Instagram courses
5. Instagram Content Planning by ilovecreatives
Cost: $499
Length: 10-15 hours
taught by: Founder of ilovecreative (@punodestres)
Take this course if: you just don’t want to learn What but how to strategically plan and create content for Instagram.
You will learn:
- Latest updates about the Instagram algorithm
- Controlling your Instagram
- Analyzing your audience
- Creating a content marketing plan and calendar
- Create your own Instagram brand book
- Content loops
Notes:
- Learning format: a mix of lessons, tutorials and worksheets
- An endless, self-paced course
- Access is currently closed; You can sign up for the waiting list for the next registration (April 30)
- You’ll get access to ilovecreatives Slack where you can ask questions, learn from other experts, and find potential freelance work.
- You can preview the first lesson by joining the waiting list.
- Content tailored for freelancers, content creators, small business owners and social media marketers
Cost: Included with Skillshare subscription
Length: 31 minutes
taught by: Dale McManus, professional photographer
Take this course if: You want to create your own private and professional looking Instagram feed to attract more followers and grow your brand.
You will learn:
- How to edit photos in Adobe Lightroom
- Choosing a beautiful and consistent color scheme
- Creating creative layouts for your feed
- Creating custom presets for your photos
- How to preview and plan your grid?
- Find popular hashtags (you can follow them later using Moyens I/O’s social listening feeds)
Notes:
- 9 short lessons in video format
- Access to Adobe Lightroom mobile app required (free version available)
- Designed for mobile phone users, no desktop computer required
Cost: Included with Skillshare subscription
Length: 1.5 hours
taught by: Tabitha Park, product and food photographer
Take this course if: You’re having trouble deciding on a consistent look and style for your Instagram feed and need guidance on developing your personal style.
You will learn:
- How are photos analyzed and how their views are copied?
- Editing tips in Lightroom
- Creating a sticky grid
- Photo lighting and editing tips
Notes:
- You will complete a classroom project that will help you identify the photographic aesthetic you want.
- The course is best suited for personal brand-oriented businesses (content creators, coaches, consultants, bloggers, creative entrepreneurs).
Solution
From platform features to algorithms and new channels, things are constantly changing in the world of Instagram. As a marketer, keeping up with all this can be overwhelming; In this case, Instagram courses and tutorials can help.
If you’re looking to hone your skills on other social media platforms besides Instagram, here are 15 more social media courses and resources.
Manage your Instagram presence along with your other social channels and save time using Moyens I/O. You can schedule and publish posts, engage audiences, and measure performance from a single dashboard. Try it for free today.
